Integrated Multi-Channel Campaign Management, Execution and Automation
Provide your marketing team with a single tightly integrated web-based multi-channel management system that allows them to operate more efficiently and improve performance.
Manage multi-channel campaigns - for print, broadcast, online/digital, experiential and out-of-home channels
Execute email marketing and lead generation campaigns
Track costs and ROI
Query, report and analyze results
Create automated campaigns that execute themselves effortlessly and that adapt and respond to the specific behavior and action of each prospect and client
Gain Substantial Operational Improvements MarketingPilot has the powerful, robust, comprehensive and flexible campaign management features marketers need:
Create detailed campaign strategy, tactical and creative briefs
Automatically send alerts when critical campaign events occur
Track budgets and cost estimates
roll up campaigns in programs
Associate project requests with the campaign that was performed
Automate campaigns workflow and assignment
Create templates to facilitate campaign setup and enforce best practice execution
Features
Create, manage and execute detailed marketing plans
Manage campaign budgets and expenses
Create and manage purchase orders and insertion orders
Track ROI
Track campaign performance and results
Manage campaign workflow and tasks
Manage campaign, creative and spending approvals
Manage creative and other digital assets
Collaborate with clients and vendors.
Capture, score, assign and distribute Leads
Send email marketing messages to clients and prospects
Salesforce.com integration.
MarketingPilot incorporates many advanced functions designed specifically for digital marketing, direct marketing and direct response including: