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MarketingPilot Agency Management System - Campaign Management

Campaign management is central to marketing. MarketingPilot has the powerful, robust, comprehensive and flexible campaign management features you need to track your client's marketing campaigns.

Track

  • Media; plans, orders and expenses.
  • Ads and creative packages used.
  • Offers associated with each campaign.
  • Phone numbers used in campaigns.
  • Approvals related to the campaign whether it is for copy, design, advertisements, budget etc.
  • Expenses and Purchase Orders.
  • Locations the campaign is for; track all campaigns for a location or region.
  • Campaign performance. Products and services promoted.
  • Track all the source codes used in each campaign; track the campaigns that use each source code.
  • URLs used in a campaign; track all the campaigns that promote visits to a specific web page.
  • Lists used in each campaign.
  • Leads generated by each campaign.
  • Each contact reached by a campaign.
 

Features

  • Create detailed campaign strategy and tactical briefs using a convenient fill-in-the-blanks templates.
  • Automatically send alerts when critical campaign events occur.
  • Prepare cost estimates; use estimate templates to better estimate costs.
  • Associate all related jobs to a campaign for a full view of the campaign extending into creative production.
  • Prepare detailed merge/purge instructions for the letter shop.
  • Annotate the campaign with notes.
  • Group several campaigns into a program to roll-up expenses, results, etc.
  • Associate project requests with the campaign that was performed.
  • Manage campaigns more effectively by assigning separate tasks to staff to ensure timely execution.
  • Role-based task reassignment makes it easy to assign the staff to a campaign. Restrict access to the team.
  • Create best practices templates - preset campaign templates with all the necessary tasks and information. Templates are easy to create and can be used with a single click.
Ad Agency Management Software Features

- Accounting
- Accounts Payable
- Ad Bookings
- Alerts
- Analytics/Performance
- Approvals/Online Markup
- AR/Invoicing
- Ad Sales & Inventory Management
- Banking
- Budgets

- Business Development/CRM
- Campaign Management
- Collateral Management
- Contract Management
- Conversion from other systems
- Digital Asset Management
- Direct Marketing
- Direct Response
- Editions
- Email

- Estimates
- Event Management
- General Ledger
- Inventory Management
- Jobs/Production
- Job Profitability
- Lead Management
- Marketing Calendars
- Media Buying & Planning
- Multiple Currencies

- Payroll
- Purchasing
- Print Production
- Reports
- Requests
- Scheduling
- Time Slips
- Vendor Management
- Web Portal

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