Provide your marketing team with a single tightly integrated web-based multi-channel management system that allows them to operate more efficiently and improve performance.

• Manage multi-channel campaigns - for print, broadcast, online/digital, experiential and out-of-home channels
• Execute email marketing and lead generation campaigns
• Track costs and ROI
• Query, report and analyze results
• Create automated campaigns that execute themselves effortlessly and that adapt and respond to the specific behavior and action of each prospect and client

Gain Substantial Operational Improvements
MarketingPilot has the powerful, robust, comprehensive and flexible campaign management features marketers need:

• Create detailed campaign strategy, tactical and creative briefs
• Automatically send alerts when critical campaign events occur
• Track budgets and cost estimates
• roll up campaigns in programs
• Associate project requests with the campaign that was performed
• Automate campaigns workflow and assignment
• Create templates to facilitate campaign setup and enforce best practice execution

Features

• Create, manage and execute detailed marketing plans
• Manage campaign budgets and expenses
• Create and manage purchase orders and insertion orders
• Track ROI
• Track campaign performance and results
• Manage campaign workflow and tasks
• Manage campaign, creative and spending approvals
• Manage creative and other digital assets
• Collaborate with clients and vendors.
• Capture, score, assign and distribute Leads
• Send email marketing messages to clients and prospects
• Salesforce.com integration.

MarketingPilot incorporates many advanced functions designed specifically for digital marketing, direct marketing and direct response including:

• Media buying including Radio and TV
• Offer management
• Phone number management
• Source code management
• Landing page creation
• Advanced email marketing performance metrics