MarketingPilot is a fast, powerful and complete direct marketing campaign management system that includes media buying, production, and result tracking.

Being successful in direct marketing is all about what you know. To be successful you have to be careful, thoughtful and make constant changes. It's absolutely critical to test, test and test again. MarketingPilot provides quick and easy access to information, and lets you track each campaign down to its tiniest details. With MarketingPilot your team will always have all the answers:

• Which lists are profitable
• Which creative is best
• Which 800#s get the most calls
• Which URL works best
• Cost per order
• Cost per inquiry
• Cost per lead
• ROI
• Which call centers are most effective
• Which reps close sales

Direct marketing is a complex process involving list buyers, copywriters, designers, print procurement, call centers, accounting, budgets.. plus innumerable sign-offs by clients and management. MarketingPilot is designed to keep everyone in sync and up-to-date. MarketingPilot manages list rentals, campaign planning, production, and other projects and tasks. With MarketingPilot everyone knows what they have to do, everyone has access to the information they need and everyone knows if something changes.

The End of Spreadsheet Madness
If you don't user MarketingPilot you are a slave to your spreadsheets. The rub is you end up with many of them: how can you be sure yours is accurate and up-to-date? What happens when two people need to update one spreadsheet at the same time? MarketingPilot replaces your many spreadsheets with a single integrated system that is faster, more accurate, more reliable and designed for multiple concurrent users.

Multi-Channel Campaign Management and Automation
Provide your marketing team with a single tightly integrated web-based multi-channel campaign management management system that allows them to operate more efficiently and improve performance.

• Manage multi-channel campaigns - for print, broadcast, online/digital, experiential and out-of-home channels
• Execute email marketing and lead generation campaigns
• Track costs and ROI
• Query, report and analyze results
• Create automated campaigns that execute themselves effortlessly and that adapt and respond to the specific behavior and action of each prospect and client

Integrated Media Buying and Planning
MarketingPilot provides powerful integrated Media Buying and Media Planning features to enable you to rent lists efficiently:

• Subscription lists
• Databases
• Mail Order Catalogs
• E-mail lists
• Inserts and circulars

Performance, Results and Response Tracking
Whether you care about Response Rates, CPM, CPO, CPC, CPL, Orders, Returns, and Up sells - you name it - MarketingPilot can track it. MarketingPilot is designed to interface with call centers and to track the performance of every ad. Its easy to set up automated data feeds from your call centers. Find out more about MarketingPilot's Performance Measurement features.

Production Management
MarketingPilot helps you produce, traffic and manage printed materials, creative packages, inserts, lifts and order forms.

Email Marketing
MarketingPilot's powerful email marketing functions enable you to:

• Deliver high volumes of personalized email messages to your recipient’s in-boxes.
  
• Manage subscribers and lists.
• Track performance, cost and results.

Segmentation and List Management
MarketingPilot includes features to help you segment client marketing databases to create and maintain mailing lists of clients, vendors, prospects, leads, etc. for use in marketing campaigns.

• Create an unlimited number of lists.
• Add an unlimited number of contacts to a list.
• Add a contact to an unlimited number of lists.
• Track detailed contact information including name and address, transactions, activities and results.
• Import and export contacts.
• Associate lists with clients, markets, jobs and campaigns.
• Organize lists in user defined folders.
• Track event attendance associated with a list.
• Track list usage and costs.
• Invoice clients for list usage.

Click here for more details about Segmentation.

Lead Management
MarketingPilot's powerful set of easy to use tools makes it easy for B-B and B-C direct marketers to track and manage sales leads from their generation to conversion into sales and long-term relationships. MarketingPilot's lead management functions measure and improve the efficiency of the marketing and sales efforts.