MarketingPilot's Media Buying Option provides a robust set of software tools to automate the Media Buying and Planning process.

Benefits
MarketingPilot Media Buying and Planning software streamlines processes and saves time and helps teams work together. MarketingPilot eliminates the inefficiencies caused by paper and spreadsheet-based media buying and planning approaches. MarketingPilot seamlessly integrates media buying with planning, traffic, creative production and accounting/finance. With MarketingPilot software the information users need is available right on screen and is updated immediately; there is no transferring or rekeying information:

• Reduce costs
• Save time
• Move faster
• Reduce errors
• Stop rekeying the same information again and again
• Find new opportunities
• Eliminate spreadsheets

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Difference Makers
Simply put there is no other media buying and planning software available that can truly rival MarketingPilot's full and complete set of tools to manage the media buying and planning function.

• Handles all media types in a single integrated system - print, outdoor, online, broadcast, etc.
• Minimizes data entry by carrying information forward into MarketingPilot's integrated financial management and accounting functions.
• ASIMO option provides asset management, booking and inventory management features.
• Powerful analytics track information by GL code, expense account, market, segment, promotion, campaign, program, job, product, and channel.
• Split and report costs products, locations, channels, etc.
• Integrated ad database.
• Integrated digital asset management.
• Browser-based; works equally well on PCs and Macs.

Features
MarketingPilot media buying and planning software has the most comprehensive media buying features available.

• Media database
• Online Rate Card
• Materials specifications
• Vendor and client CRM
• Media Buying and Planning wizards; mass update
• Reconciliation
• Invoicing
• AP
• AR
• Markets and demographics
• complex discounting/surcharges
• Planning
• Ad database
• 800# database
• Result tracking
• Traffic and production
• Ad scheduler
• Gantt charts and calendar
• Flowcharts
• Document management
• Contract management
• Tear sheet management

Licensing
The Media Buying Option requires a Professional or Enterprise Edition license or subscription. The Media Buying Option is available as a license or On Demand subscription.