Benefits
MarketingPilot's Media Buying and Planning software streamlines processes and saves time and helps teams work together. MarketingPilot eliminates the inefficiencies caused by paper and spreadsheet-based media buying and planning approaches. MarketingPilot seamlessly integrates media buying with planning, traffic, creative production and accounting/finance. With MarketingPilot software the information users need is available right on screen and is updated immediately; there is no transferring or rekeying information:

• Reduce costs
• Save time
• Move faster
• Reduce errors
• Stop rekeying the same information again and again
• Find new opportunities
• Eliminate spreadsheets
• Manage sequential liability
• Broadcast Verification

Difference Makers
Simply put there is no other media buying and planning software available that can truly rival MarketingPilot's full and complete set of tools to manage the media buying and planning function.

• Handles all media types in a single integrated system - print, outdoor, online, broadcast, etc.
• Minimizes data entry by carrying information forward into MarketingPilot's integrated financial management and accounting functions
• Sequential Liability
• Integrated 3rd party tracking/behavioral targeting
• ASIMO option provides asset management, booking and inventory management features
• Integrated broadcast verification
• Powerful analytics track information by GL code, expense account, market, segment, promotion, campaign, program, job, product, and channel.
• Split and report costs products, locations, channels, etc.
• Integrated ad database
• Integrated digital asset management
• Makes sequential liability easy to manage
• Browser-based; works equally well on PCs and Macs
  

Features
MarketingPilot media buying and planning software has the most comprehensive media buying features available.

• Integrated Media Database
• Online Rate Card
• Materials specifications
• Vendor and client CRM
• Media Buying/AP
• Electronic Ordering
• Planning wizards
• Reconciliation; Sequential Liability
• Invoicing/AR
• Markets and demographics
• 3rd party tracking/behavioral tracking
• complex discounting/surcharges
• Ad database
• 800# database
• Result/Performance tracking
• Integrated Traffic and Production
• Flowcharts and calendars
• Contract management
• Tear sheet management
• STRATA Integration Option*
• Broadcast Verification Option*

Find out More.
Go to the Media Buying and Planning
Home Page