Leverage Powerful Built-In Tools
MarketingPilot enables you to research, plan and build cohesive, integrated social media plans, programs and campaigns with minimal effort. MarketingPilot tracks all the details. All the information you need to plan, manage, execute and track social media campaigns is accessible with just a few mouse clicks.

• Strategy: Create Social Media Marketing Plans.
• Tactics & Execution: Setup and manage Social Media Programs and Campaigns.
• Schedule and track specific activities including Posts, Tweets, etc.
• Create templates to ensure that processes get followed.
• Route posts and tweets for prior approval.
• Track performance and results.
• Integrate Social Media into existing Campaigns and roll up results across all activities.

Social Media Planning
Create an unlimited number of plans, campaigns and programs combining any variety of media types:

• Track more than 50 variables for each social media plan.
• Associate social media plans with specific clients, jobs, campaigns, products, brands, locations and channels.
• Social Media Plans detail total estimated cost, price and reach.
• Enter and view social media plans spreadsheet-style in a grid or flowchart-style (tabulated).
• Customize social media plans with your own custom fields and variables (Enterprise Edition only).
• Import social media plans from spreadsheets.
• Set social media plan objectives; MarketingPilot compares plan against goals to facilitate optimization.
• Compare social media plan versus actual's; MarketingPilot compares plan versus actual's.
• Make complex social media plans quickly using the built-in wizard.
• Update and revise social media plans quickly using the built-in mass update feature.
• Convert social media plan to buys or to invoices with a few clicks.
• Advanced discounting features handles complex discounting scenarios.

Social Media Campaign Management
Campaign management is central to social media. MarketingPilot has the powerful, robust, comprehensive and flexible campaign management features you need to track your client's social marketing campaigns.

• 3rd party tracking
• Behavior tracking
• Media placements
• Time spent
• Content, Ads and creative packages used
• Approvals related to the campaign whether it is for copy, design, advertisements, budget etc.
• Integrated Expense tracking, Purchase Orders and Billing
• Performance and results

Social Media Performance Measurement
Say good-bye to hours spent scouring reports and keying results into spreadsheets for analysis. With MarketingPilot the up-to-date information needed to make decisions is available all the time.

MarketingPilot provides powerful and flexible functions for tracking performance and results. MarketingPilot enables users to establish key performance indicators (KPI's) to manage marketing performance. MarketingPilot gives complete flexibility to track performance using metrics that are meaningful to your business. Typical metrics include:

• Number of posts/tweets
• Audience growth/new 'friends'
• Number of conversions/conversion rate
• Subscribers
• Inbound links
• Referrers
• Measures of Influence

Unlike many other performance measurement systems, MarketingPilot tracks all marketing spending, too. This enables MarketingPilot to automatically calculate the return on marketing investment (ROMI) of all your social media campaigns.