Cooperative Marketing and Advertising Program Management
Many marketing organizations manage cooperative advertising and marketing programs. MarketingPilot's Ad Sales and Inventory Management Option provides an integrated suite of tools to manage coop programs that increases revenues and cash flow while reducing costs, saving time and improving service. Now for the first time a powerful and integrated system is available to help manage the complexity of coop program management; and it’s designed to handle the needs of a diverse range of programs:
In-store promotions
Point-of-purchase programs
Advertising space in publications
Mail order catalogs.
Web sites.
Event booths and sponsorships.
Other types of promotional opportunities.
The Benefits You Want The MarketingPilot Ad Sales and Inventory Management Option improves communications and streamlines processes- MarketingPilot saves time - enabling users to focus on business development instead of logistics. Say good-bye to hours spent keying the same information again and again into spreadsheets and chasing down availability. With MarketingPilot the up-to-date information users need to make decisions is available all the time. MarketingPilot will help your team work better and faster. MarketingPilot eliminates the inefficiencies caused by innumerable spreadsheets and files; say good-bye to all the paper.
All Types of Media The MarketingPilot Ad Sales and Inventory Management Option can manage fully integrated programs including traditional media, ‘new media’ and alternative media. MarketingPilot is designed to meet the needs of today’s multi-channel coop program that a variety of media types.