Benefits
ASIMO improves communications and streamlines processes enabling users to focus on sales and business development instead of logistics. MarketingPilot helps teams work together more efficiently and faster. MarketingPilot eliminates the inefficiencies caused by paper and spreadsheet-based systems. With MarketingPilot the information users need is available right on screen and is updated immediately; there is no transferring or rekeying information:

• Increase revenue
• Shorten the sales cycle
• Improve advertising inventory realization and utilization
• Better realization/inventory usage
• Reduce costs
• Save time
• Move faster
• Streamline workflows
• Stop rekeying the same information again and again
• Improve management control
• Better analytics and reporting
• Improve planning
• Eliminate spreadsheets
• Reduce errors

Coop Advertising
MarketingPilot's Ad Sales and Inventory Management Option provides an integrated suite of tools to manage coop programs that increases revenues and cash flow while reducing costs, saving time and improving service. Find Out More.

Is ASIMO Right for You?
The MarketingPilot Advertising Sales and Inventory Management Option is designed for organizations that have media assets and sell them. MarketingPilot's Advertising Sales and Inventory Management Option is designed for:

• Online publishers that offer banner ads and listing opportunities on web sites and landing pages.
• Online merchants that offer banner ads and listing opportunities on web sites and landing pages.
• In-house marketing departments that manage cooperative marketing and market development programs for their vendors and suppliers, including in-store promotions, point-of-purchase programs, end-caps, advertising space in publications, participation in catalogs, etc.
• Mail order distributors that offer vendors advertising space and other marketing opportunities in their catalogs.
• Event producers offering advertisements in event publications, booths, sponsorships and other types of promotional opportunities.
• Venue and Facility operators that offer advertising, sign, sponsorship and other promotional opportunities.
• Traditional publishers that sell advertising space in magazines, trade publications, newsletters, etc.
• Billboard operators and outdoor advertising/sign firms that track locations and rentals.
• Associations, teams, agencies, educational institutions that solicit sponsorships and need to track bookings and commitments.

Inventory Management
ASIMO provides real time inventory availability and reduces the time it takes to generate proposals and create bookings.

Media Management
MarketingPilot helps get the most out of your inventory:

• Setup assets quickly using wizards
• Unlimited number of Media Properties
• All media types: publications, web sites, outdoor, signage, events, venues, sponsorship
• Asset management
• Multi-unit assets
• Online rate card and materials specifications

Integrated CRM and Client Management
MarketingPilot's CRM functions rival those of stand-alone CRM systems, with the added benefit of complete integration with bookings, assets and inventory management.

• Client and prospect database
• Activities/to do's
• Opportunity management
• Contract management
• Document management

Proposals
ASIMO provides powerful proposal functions that enable users to quickly prepare media plans for clients and prospects. Proposals can be converted into Bookings and Invoices with a few clicks.

Insertion Orders/Bookings
ASIMO provides a best-in-class solution designed for Advertising sales.

• Multi-asset bookings/insertion orders
• Backorders and availability
• Inventory management
• Availability Gantt chart
• Integrated Traffic and production

Integrated Email Marketing
MarketingPilot's powerful email marketing functions enable you to:

• Deliver high volumes of personalized email to your prospects.
  
• Manage subscribers and lists.
• Track performance, cost and results.

Lead Management
MarketingPilot'slead management tools makes it easy for agencies to track and manage sales leads from their generation to conversion into sales and long-term relationships. MarketingPilot's Lead Management functions measure and improve the efficiency of the marketing and sales efforts, whether they are for internal or client campaigns.

Financial/Accounting
MarketingPilot provides a complete financial accounting solution. ASIMO eliminates the need to rekey information.

• Invoicing
• Online Credit card processing
• Reconciliation
• Full accounting
• Accounts receivable