MarketingPilot ASIMO
Solutions
MarketingPilot AMS provides a broad range of functions to address the common requirements that advertising agency's have. What problem(s) are you trying to solve?
Online Ad Bookings
Problems
This large online consumer products retailer manages an inventory of thousands of banner ads and needed tools to manage the available inventory, track bookings/reservations and bill clients.
Solution
MarketingPilot Ad Sales and Inventory Management Option provided powerful media planning functions to prepare proposals and marketing plans. Inventory management - a constant source of problems - became easy; overbooking went away..The sales team could quickly generate insertion orders and convert proposals into bookings. The client eliminated the need to rekey the same information again and again into spreadsheetsWith MarketingPilot the up-to-date information users need to make decisions is available all the time.
Transportation Ad Bookings
Problems
This regional transportation authority needed a solution to their ad sales and inventory management problems.A spreadsheet-based system was unable to handle an increasing inventory of mobile advertisements on buses, as well as outdoor billboards and signs on bus stops and other public locations. Like most public sector ASIMO applications, the RTA needed to handle commercial and public service advertisements and had unique reporting requirements mandated by regulatory agencies.
Solution
ASIMO
Quickly create ad space bookings for clients with minimal data entry.
Create ad space bookings for multiple ads at the same time.
View inventory availability graphically.
Forecast revenue and usage.
Convert bookings into Invoices with a few clicks.
bookings and invoices are automatically linked.
Link bookings to specific products; track bookings for each product.
Track advertisements used.
Kick off ad design and production from a bookings.
Group bookings into campaigns.
Create bookings in multiple currencies.
Flexible reporting options.
Ad Bookings
Problems
The firm needs to manage an inventory of advertisement opportunities (slots, banners, etc.) and needs tools to manage the available inventory, track bookings/reservations and bill clients.
Solution
The MarketingPilot Ad Sales and Inventory Management Option provides powerful and easy to use ad space booking functions. Say good-bye to hours spent keying the same information again and again into spreadsheets and chasing down availability. With MarketingPilot the up-to-date information users need to make decisions is available all the time:
Quickly create ad space bookings for clients with minimal data entry.
Create ad space bookings for multiple ads at the same time.
View inventory availability graphically.
Forecast revenue and usage.
Convert bookings into Invoices with a few clicks.
bookings and invoices are automatically linked.
Link bookings to specific products; track bookings for each product.
Track advertisements used.
Kick off ad design and production from a bookings.
Group bookings into campaigns.
Create bookings in multiple currencies.
Flexible reporting options.
Coop Ad Program (Circulars)
Problems
A retail distributor of consumer products needed a better way to manage cooperative advertising by vendors in its circulars (inserts).
Solution
The MarketingPilot Ad Sales and Inventory Management Option provided its 50 buyers and relationship managers with a powerful and integrated system to manage space commitments and keep track of payments and trade credits due from Vendors. MarketingPilot enables users to check availability and prices and enter reservations. Upon publication, MarketingPilot is used to prepare invoices and trade credit memos.
Business Development
Problems
The firm needs a system to manage its advertising sales.
There was no record of all the efforts done by each rep. Prospects were kept in each person's Outlook email software or in their Blackberry. When staff turned over, all their prospects were lost and no record of activity or projects was maintained. The management team had no way to track what each rep did and which opportunities were being worked on. There was no way to forecast future sales and revenue. Each manager had to ask each rep for their pitches and proposals
to know what was terms and prices were agreed to. There were no central records of Work Orders or Contracts. The same information needed to be re keyed several times to process bookings and orders.
Solution
Your clients and prospects and the relationships you have with them are valuable and represent critical assets to your agency. Shouldn't you treat them as such? MarketingPilot provides powerful integrated features to help your team manage relationships and develop new ones. Save time and eliminate re keying the same data again and again. All client information is available on each client's dashboard in MarketingPilot. Users get a 'holistic' view of your relationship with the client including business development, billing, spending, jobs, campaigns, etc.
MarketingPilot stores all contact information in a central database; rather than each member of the staff having a personal list.
With a few clicks users can access all information related to the contacts and companies you work instead of having to login to separate applications and re key data.
MarketingPilot provides complete access to all contacts - and visibility into all their activity - all the time.
Add contacts once and use them again and again without re keying their information for account management, business development and production.
Integration with Goggle, LinkedIn and Facebook.
Track detailed company and contact information.
Handle large numbers of contacts.
Quickly find contacts using text search or filter.
Group contacts by companies.
Add custom fields to track different information for the contacts for different companies.
Keep detailed notes about each contact.
Send email to contacts; log and track every email sent.
Import and export contacts from Outlook, Groupwise and other systems.
View activities, meetings and calls on your MarketingPilot calendar.
Track every interaction with a contact/company.
Track each contact's role.
Track Jobs.
Create to-do and call lists.
Create estimates in MarketingPilot and store them for future use; convert estimates to invoices with no re keying
Track payments and balance due.
Track new business opportunities and create activity, spending and billing forecasts.
Store and manage contracts.
Store all files; correspondence and other documents that relate to a client in the system.
Annotate contact records with notes.
Full access to production information including active jobs; job status, who's doing what, etc.
