Tight Integration
MarketingPilot extends Salesforce.com to deliver powerful integrated marketing management functionality and sales insight. With MarketingPilot you can:

• Use MarketingPilot to create, automate and measure sophisticated automated lead nurturing campaigns.
• Use MarketingPilot to track online activity and behavior.
• Assign, distribute and score Leads generated from your marketing campaigns to sales reps who are Salesforce.com CRM users.
• Provide sales reps with detailed information about prospect interests and activities and the campaigns they've received.

Sophisticated Integration in Minutes
MarketingPilot provides seamless integration to Salesforce.com using Salesforce.com’s APIs for complete bi-directional synchronization of data and action. It takes only a few minutes to connect MarketingPilot and Salesforce.com. MarketingPilot's Salesforce.com Integration works natively inside Salesforce.com CRM. This means there are no new tools to install and no need for additional IT, and MarketingPilot integrates automatically with your existing salesforce.com security and authentication processes. As a result, sales reps have nothing new to learn and are up and running in minutes. See for yourself why sales reps who’ve used Salesforce.com with MarketingPilot say they can’t imagine ever selling again without it.

Close the Loop
If you don't use an integrated marketing management system like MarketingPilot it can be almost impossible to assess the impact of your marketing efforts and to assess the effectiveness of marketing campaigns. MarketingPilot provides tools to close the loop and to help determine the ROI from marketing campaigns.

The MarketingPilot Difference
MarketingPilot uses technology to automate work and integrate processes. Automation enables you to do more - with less effort. Automation saves time and money. Integration eliminates work and saves time. MarketingPilot integrates powerful marketing automation features with:

• Marketing Resource Management
• Campaign Automation
• Behavioral Tracking
• Email Marketing
• Lead Management
• Landing Pages
• Performance Measurement/Analytics
• Budgeting and Expense Management