Features
MarketingPilot enables users to leverage social media web sites such as LinkedIn, Facebook and Google to improve collaboration, community building, conversations and creativity. MarketingPilot CRM provides features that enable users to quickly and efficiently engage clients and prospects and extend their interactions via social media.

Benefits
In this new 'CRM 2.0' world interactions between an organization and a prospect are much more complex and diverse. Interaction are increasingly evolving from the individual relationship between the organization and the client/prospect/supplier to a more collaborative relationship characterized by more connections - connections not only between the client/prospect and the organization but also to other clients/prospects and related parties.

Whereas the communication of choice was the one-to-one targeted message, in the new CRM 2.0 world, it is the conversations that are generating the most 'value.' Marketing, Sales and Business development organizations must realign their organizations, operations and strategies to leverage this new world.