Managing Files, Design Workflow,
Photo Archive and
Video production
Solution
This mid-size agency has more than 300 clients, 5,000 documents and 15,000 digital assets archived in MarketingPilot. It archives all important client correspondence (contracts, work orders, change orders, etc.) in MarketingPilot and stores all digital files created for clients in MarketingPilot's repository. Key clients are given Web Portal access to their digital asset libraries to enable them to retrieve them as needed.
University
Problems
Photo Archive,
Design
Solution
This department of a large state university system uses MarketingPilot to archive digital assets that were stored inaccessibly on CD-ROM. The department also uses MarketingPilot to manage assets created during the production process.
Regional Hospital
Problems
Asset Library,
Creative Design,
Video Production and
Photography Studio.
Solution
This 300-bed regional hospital makes heavy use of photographs and videos in its marketing campaigns. The marketing team moved its historical archive (digitizing many historical images) into MarketingPilot to provide greater access and availability and uses MarketingPilot to store new digital assets created during the production process.
Media-buying Agency
Problems
Managing creative assets,
Ad Design and
TV Spot Production.
Solution
This mid-size media buying agency uses MarketingPilot to store radio and tv spots produced for clients as well as media plans, contracts and other important client correspondence related to media placements.
Publisher
Problems
Production,
Design and
Sales Library.
Solution
This large publisher has a large marketing department and produces hundreds of direct mail pieces every year. They use MarketingPilot to archive documents and digital assets created during the production process to streamline workflow. Sales representatives can access custom documents and digital assets via the MarketingPilot Web Portal.
Pharmaceutical Manufacturer
Problems
Production,
Advertising and
Sales Library.
Solution
This mid-size U.S. pharmaceutical firm uses MarketingPilot to manage its product-related digital assets and to catalog media assets such as tv commercials and radio advertising spots. The firm relies on MarketingPilot's approvals and mark up features to manage a complex regulatory and legal approval requirement.
Regional U.S. Bank
Problems
Production,
Archive and
Design.
Solution
This regional bank uses MarketingPilot to archive more than 15,000 documents and digital assets. Hundreds of users in branches across the country can access documents and digital assets created for them via the MarketingPilot Web Portal.