When you sign up to exhibit at a trade show what's the first thing the organizer sends you? The exhibitor kit. What do you do next? Make a to-do list.
What do you do when you sign up to exhibit at ten trade shows? That's where MarketingPilot comes in. MarketingPilot provides an information system to help you manage all of the elements of trade show participation:
| Requirement |
How MarketingPilot Helps |
| Create a master to-do list for the trade show. |
Task management and workflow features enables users to make a single task list for each trade show and assign specific tasks to different members of your staff. MarketingPilot makes it easy to track the status of all the tasks for a show or assigned to each person. |
| Schedule staff. |
Scheduling functions make it easy to see who's available to staff the next trade show and who isn't. |
| Reserve exhibit gear and equipment. |
Built-in equipment management functions enable users to track all exhibits and equipment and to reserve it in advance for future events. |
| Collect collateral materials. |
Collateral inventory functions enable users to request collateral for upcoming trade shows and to track stock levels. |
| Estimate costs; set a budget; track budget versus actual. |
Estimating spreadsheet enables users to create detailed estimates for each trade show. MarketingPilot automatically compares the estimated costs with the actual ones. |
| Rent booth and equipment. |
Use MarketingPilot to place equipment orders. Track ordered cost versus billed amounts. |
| Prepare special collateral specifically for the event. |
Create jobs for the creative team to make new collateral. Add collateral to MarketingPilot's component library for future use. |
| Track deadlines. |
Add critical activities to MarketingPilot's calendar and set automatic alerts. MarketingPilot sends trade show alerts to users via email or text message. Never miss a deadline again! |
| Make travel and lodging arrangements. |
Book travel and lodging and create detailed itineraries for each staff member. |
| Pre-show marketing activities. |
Create and manage any marketing activities using MarketingPilot's integrated advertising and campaign management functions. Execute email campaigns to drive attendance and engagement. |
| Track results. |
Built-in result tracking makes it easy to determine the ROI from each trade show you attend. |
| Pay bills. |
MarketingPilot includes a complete accounting system. Create bank accounts and print checks. Or, track payments users make through the corporate finance system or using credit cards. |
| Track shipments to and from event. |
MarketingPilot's shipping functions provide a central repository containing all shipping records. |
| Track all the contracts and paperwork. |
Built-in document management features make it easy to store shared files for quick access. |
