Marketing Performance Measurement
Say good-bye to hours spent scouring reports and rekeying information again and again into spreadsheets
for analysis. With MarketingPilot the up-to-date information
needed to make decisions is available all the time.
MarketingPilot provides powerful and flexible functions for tracking performance and results. MarketingPilot enables users to establish key performance indicators (KPI's) to manage marketing performance. MarketingPilot gives complete flexibility to track performance using metrics that are
meaningful to your business. Unlike many other performance measurement systems, MarketingPilot automatically tracks all marketing spending, too. This enables MarketingPilot to calculate the return on marketing investment (ROMI) of all your Lead Gen campaigns.
Standard Analytic Reports
MarketingPilot includes the following analytic reports:
- Media Results Summary
- Media ROI
- Result Metrics
- New Contacts by Assignment
- New Contacts by Month
- Opportunity Forecast
- Lead Listing
- Lead Report
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Features
- Upload Leads and results from spreadsheets and text files.
- Track performance and results for campaigns, programs, phone numbers, email messages, web sites, landing pages, ads, commercials, and offers.
- Track performance and results for a specific company/client, business unit, division, department, region, location or channel.
- Create your own metrics.
- Forecast results.
- Compare forecast versus actual results.
- Automatically calculate post-per for media results.
- Track an unlimited number of metrics for each campaign, program, etc. Track different metrics for different campaigns. For example, track response rates for direct mail, and click-through's for banner advertising.
- Roll-up and tabulate results on-screen; drill down to transaction details.
- Easily export results to Microsoft Excel for further analysis and what-ifs.
- Track results at a detailed level (every transaction) or aggregated level (for example, total click-through).
MarketingPilot's Analytic Dashboards share these features:
- Filter and sort data using different parameters and date ranges.
- Tabulate data using different time intervals.
- One-click export to Excel.
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