Powerful Lead Management Features
MarketingPilot has the powerful, robust, comprehensive and flexible campaign management features you need to track every lead gen campaign you execute. With MarketingPilot you have all the information you need to turn insight into action. MarketingPilot tracks:

• Which media outlet generated a Lead.
• Which insertion or commercial generated a Lead.
• Which creative package or advertisement generated a Lead.
• Which offer generated a Lead.
• Which phone number was called.
• Which location a Lead is for.
• All the lead gen campaigns for a location or region.
• Which products and services were promoted, as well as the product that was inquired about.
• All the source codes associated with a Lead.
• The URL that the Lead came from.
• The list the Lead came from.
• All the contacts reached by a Campaign.
• Email messages sent to each Lead and whether they opened them and clicked-through to your web site.

Exclusive Campaign Management Features

• Track how much each Lead costs.
• Lead budgeting.
• All Campaign and Lead information is in one system.
• Create detailed Campaign strategy and tactical briefs using a convenient fill-in-the-blanks templates.
• Automatically send alerts when critical Campaign events occur.
• Prepare Campaign cost estimates; use estimate templates to better estimate costs.
• Group several Campaigns into a single Program to roll-up expenses, results, etc.
• Assigning separate tasks to staff to ensure timely Campaign execution.
• Create best practices templates - preset Campaign templates with all the necessary tasks and information. Templates are easy to create and can be used with a single click.