Features
MarketingPilot lead management software provides all the features Sales and Marketing need to manage and execute Lead Generation campaigns:

• Campaign Management: MarketingPilot enables users to setup and track Lead Gen campaigns.
• Lead Database: MarketingPilot store all Leads in a central database that can be used for CRM and nurturing.
• Lead Capture: Quickly create landing pages that automatically insert Leads into the database; import Leads from other sources.
• Lead Dashboard: MarketingPilot displays all Leads on a Lead Dashboard; each user has a personal Dashboard displaying their Leads.  
• Lead Distribution: MarketingPilot makes it easy to quickly assign Leads to Reps. MarketingPilot sends automatic email alerts when new Leads are assigned.
• Source tracking: Use MarketingPilot to track to source of every Lead.
• Lead Qualification: Quickly score and rank Leads.
• Sales Feedback: Enable Reps to provide feedback about Lead Quality and results.
• List Management: Assign prospects to Lists for nurturing and follow up.
• Lead Nurturing: Include Leads in campaigns that nurture them; not all Leads convert immediately into Clients.
• CRM: Use MarketingPilot’s integrated CRM or other systems.
• Analytics: MarketingPilot provides powerful tools to analyze campaign performance.

Difference Makers

• CRM: Use MarketingPilot’s integrated CRM for a completely closed loop system.
• Campaign Management: MarketingPilot enables users to setup and track Lead Gen campaigns.
• Opportunity Management: Convert qualified Leads to Opportunities for further action by Reps.
• Marketing Resource Management: Because MarketingPilot LMO, MarketingPilot CRM and MarketingPilot MRM are all built upon our Unified Marketing Platform, MarketingPilot delivers an application suite tailored and customizable to address everything sales and marketers do.
  

Benefits
When companies lead management software to identify which Leads to go after and to prioritize which opportunities need action, their win rates improve - by some accounts the improvement can exceed ten percent!

• Close more business.
• Get Leads to Reps while they're hot.
• Make sure that the valuable Leads you are generating are getting contacted by sales and business partners.
• Save time.
• Track/decrease Lead Management costs.
• Track which Campaigns work and which don’t.
• Track Leads from all sources - trade shows, conferences, call centers, etc.
• Save time and money by capturing Leads without rekeying information.
• Get qualitative and quantitative feedback directly from Reps.