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Lead Capture via Landing Pages and Lead Import
MarketingPilot makes it easy to capture Leads regardless of their source with automatic landing page creation, easy Lead import and complete integration with performance measurement and campaign management. Create personalized web forms, landing pages and micro sites that can be integrated with your marketing efforts to drive acquisition and conversion.

Create Landing Pages Quickly
MarketingPilot's landing pages are designed to be quickly and easily integrated with your web site so that you can leverage your branding, and design pages without limitations:

  • Create as many landing pages as you want; copy landing pages and use them again and again.
  • Landing pages are fully customizable.
  • Add as many fields as you need to each landing page.
  • Add forms to any page on your web site.

Tie Landing Pages to Email, Campaigns, Events and Programs
MarketingPilot makes it easy to link landing pages to specific Campaigns, Events and Programs. Since MarketingPilot has integrated campaign management, you get a full view of the marketing activity, and the cost, quantity and quality of Leads that were generated. There is nothing else to do.

 

Email > Landing Page > Lead > Score > Assign > Notify
With MarketingPilot your lead management process is completely automated from the moment a prospect fills out the form: First, MarketingPilot automatically captures the supplied information in it's database. Then the Lead is scored and assigned to a Rep. Reps can choose to receive an email alert every time a new Lead is received, or the Rep can login to their Lead dashboard and see all their Leads, both new and old.

Import Leads > Score > Assign >Notify
Often Leads are generated at trade shows, events, and through other 'off-line' marketing activities. You end up with a spreadsheet containing Leads that need to be scored, assigned and distributed. MarketingPilot's step-by-step Lead Import Wizard makes it easy to import Leads. Once you click on the import button, everything is completely automated, just like it is for Leads collected using Landing Pages. MarketingPilot automatically adds the Lead to the Marketing Database, then the Lead is scored and assigned to a Rep.

Lead Management Features
- Analytics
- Assignment/Distribution
- Campaign Management
- CRM

- Dashboard
- Email Marketing
- Landing Pages
- Lead Management

- Lead Nurturing
- Lead Scoring
- Marketing Automation

- Marketing Database
- Opportunity Management
- Reports
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