With MarketingPilot's Lead database, you can:

• Build a rich, view of all interactions between each prospect and your company.
• Keep your CRM database clean by loading raw inquiries that aren’t yet ready for CRM into MarketingPilot.
• Synchronize information with your CRM system.
• Keep data clean by de-duplicating new Leads against your existing Leads and contacts.

Marketing Databases Start with Your Lead Information
Our services team can help integrate your Leads into MarketingPilot, and help you take advantage of the information to generate better results. With MarketingPilot you can:

• Consolidate Leads from multiple sources of data — such as operations, web transactions, registrations, prospect lists, attendees — into one centralized repository containing:
• Contact details such as name, address, etc.
• Demographic, psychographics, lifestyle, and other types of information that describe and segment your customers and prospects.
• Modeling data such as propensity scores, deciles, RFM scores, etc.
• Import and store lists from any source.
• Add transactional information according to your unique business approach whether it's response to campaigns, calls, click-through's, web site visits, event attendance, orders, contracts, billing information, or point-of-sale information.

Designed for Business and Consumer Marketers
MarketingPilot can be configured to support the specific needs of business-to-business or consumer marketers. So, whether you aggregate information by company, enterprise or by household, MarketingPilot can help improve targeting and campaign results.

Queries Have Never Been Easier
Querying has never been user-friendlier. With MarketingPilot, you point-and-click to select your criteria and you are good to go. The intuitive visual user interface is especially designed to make it easy for users and at the same time is powerful enough to create complex queries with a few clicks. Queries can be previewed right on screen, saved for future use or exported.

Buy Versus Build
Most organizations already have customer management systems designed to support sales, repair, customer service, etc. These systems are often inaccessible to marketers and separated from each other. They rarely provide the functions needed by marketers.

Until recently the only way to get a marketing database was to build one from scratch; however this is complex, time consuming and expensive. Because MarketingPilot’s marketing database is pre-configured you can have marketing database in less time and at lower cost than building one from scratch.

Modeling and Scoring
Enhance existing information with model data and scores. MarketingPilot’s is designed to support your modeling efforts. MarketingPilot is designed to handle models and the information they generate. MarketingPilot excels at making model results actionable and useful.

Data Cleansing
MarketingPilot was designed to make it easy to keep your information accurate and up-to-date:

• Edit information.
• Bulk-load and refresh.
• Standardize addresses using 3rd party services.
• Apply US Postal Service National Change of Address (NCOA) updates.

A Lead Database Designed to Meet the Needs of Marketing
Sales and marketing have very different needs when it comes to Lead databases. Marketing needs more detailed information about interactions, systems to manage a large number of early stage inquiries, and the ability to relate leads to companies and organizations.

With MarketingPilot, you can choose to maintain a separate or integrated Lead Database. MarketingPilot's marketing database is powerful, intuitive, easy to use and fully integrated. MarketingPilot can store all prospect, lead and customer contact and transactional information for easy access and analysis.

• Consolidate all customer and prospect information into a single database designed to be easy to access and use.
• Use Reporting and Analysis Services to obtain accurate and actionable information about customers and prospects.
• Query, analyze and define targeted customer segments.
• Run counts and generate mailing lists for direct mail, telemarketing, and email campaign execution.
• Create and store all campaign information in one place including cost, budget, creative, offer, etc.
• Analyze results: revenue, sales, orders, products purchased, open rates, click-throughs, cost per lead, and cost per order, Media Efficiency Rate, ROI and more.
• Build and nurture qualified prospect lists that you can use again and again.

Data Enhancement
MarketingPilot makes it easy to enhance existing information with census, demographic, lifestyle, and segmentation data attributes from sources such as Claritas, Acxiom, Experian, InfoUSA, The Polk Company, etc.

Salesforce.com Integration Option
Seamless integration with Salesforce.com delivers powerful integrated marketing management functionality and sales insight. Click here for more information.