Staying in touch requires a variety of techniques - calls, emails, direct mail, catalogs, etc. that depend upon the type of products that you sell and your marketing and sales approach. MarketingPilot provides a variety of tools to help you nurture Leads:

Campaign Automation
Map out automated campaigns using intuitive flowcharting tools. Automatically send email messages, queue outbound calls, assign tasks, send collateral, etc. Assign triggers to specific events such as registrations, visits to web sites and web pages, clicks on specific links, the passage of time, calls, etc. Track all prospect activity in MarketingPilot's integrated marketing database. Create different rules for different markets, campaigns, products, etc.

Lists
MarketingPilot includes features to help you create and maintain mail and email lists of Leads and Prospects.

Salesforce.com Integration Option
Seamless integration with Salesforce.com delivers powerful integrated marketing management functionality and sales insight. Click here for more information.

Email
Send Leads email messages to educate, inform and remind.

Reminders and Tasks
MarketingPilot enables sales reps to create tasks and follow predefined 'Opportunity Templates" that remind them to contact prospects at key points along the sales process. Opportunities are never missed.

Behavioral Tracking
Improve the relevance of communications with prospects, increase satisfaction with your marketing activities and generate more revenue while spending less and with fewer marketing touch points. Collect actionable information when prospects visit your web sites, clicking links in email messages, click on banner ads, download files, etc. using PCs, Macs, Tablets and smart phones. Use this information to alert Sales Reps and to trigger outbound marketing activities.