Marketers are under constant pressure to measure and demonstrate marketing ROI and lead generation campaign effectiveness. MarketingPilot provides users with a comprehensive reporting solution that enables the creation, management, and delivery of both traditional, ink-on-paper reports and interactive, web-based reports.
Reports Demonstrate the Value of the Lead Generation Campaigns Today every marketing dollar spent needs to be justified. You need to be able to show the ROI from all your Lead generation efforts.
Save Time Get access to sophisticated reports that don’t require you to be a statistical or financial analyst or spend hours tweaking spreadsheets. Publish detailed reports with a few clicks instead of wasting hours tracking results using spreadsheets.
Improve Marketing Effectiveness; Optimize Marketing Spending Use ROI reports to track and improve the effectiveness of each campaign by measuring results and understanding what works and what doesn't. Use MarketingPilot's reports to determine which Campaigns really impact the pipeline, and allocate your budget accordingly.
Standard Reports MarketingPilot includes a broad range of standard reports. Export any of these reports to Microsoft Excel, Adobe Acrobat, or HTML with a single click. Standard reports include:
Contact Reports
Lead Reports
Opportunity Reports
Sales Reports
Task Reports
Campaign Reports
Client Estimates
Client Quotes
Rep Balance
Sales Orders
Events
Job Profitability
Billing by Job
Result Metrics
Custom Reports
Users can create custom reports and explore MarketingPilot data using the powerful and easy-to-use Business Intelligence Studio. Export reports to formats such
as Microsoft Excel, Adobe PDF, HTML, etc.
Ad-hoc reporting
A user-friendly ad-hoc reporting tool is available to enable marketers to create their own reports and explore MarketingPilot data. A user-friendly query tool enables users to build reports without deep technical understanding of the underlying data.
Custom Report Design
Our team of report design consultants is available to write custom reports for you. We've developed more than 1,000 custom reports for clients to-date. Our structured methodology and deep experience enables us to provide the reports you need quickly and at low cost.
Web-based Reports for Partners and Clients Deploy interactive Web-based reports to deliver information to customers or partners over extranets or the Internet.
Report Management
Powerful report management features enable a high degree of control. Reports can be added to the MarketingPilot shortcut bar and/or deployed to a report web site for access by non-MarketingPilot users. Organizations can deploy interactive Web-based reports to deliver information to customers or partners over extranets or the Internet.
Technology MarketingPilot integrates Microsoft SQL Server Reporting Services to support the full 'reporting cycle' from authoring to deployment.
Report Security
MarketingPilot's flexible, role-based security protect reports and information. For example, access to payroll transactions can be restricted to select users.
