Compelling Benefits
Automatic Lead Scoring is a key feature that makes better Leads a reality. When sales organizations are able to properly identify which Leads to go after and to prioritize which Opportunities need action, their win rates improve. By some accounts the improvement can exceed ten percent. Scoring results in:
- More revenue
- Less effort
- 'Easier' sales
- Better targeted campaigns
- Reduced marketing costs
Automatic Lead Scoring is a 'winner' for both Sales and Marketing.
MarketingPilot Scores Leads - Not Prospects
MarketingPilot automatically rolls up Leads to the Contact they belong to, thereby supporting multiple scores per lead, which enables organizations to tie individual scores to Prospects who may be evaluating multiple offerings or responding to different offers.
|
|
How Automatic Scoring Works
MarketingPilot makes scoring easy; whether you have simple or complex requirements:
- MarketingPilot enables users to quickly create Lead Scoring Models. Lead Scoring Models assign numeric scores to the different elements included in each Lead. For example a lead from New York might get 5 points, while a lead from LA gets 10. Lead Scoring Models can be linked to specific campaigns or all campaigns; you may need to score
Leads differently for different sales teams, clients, products, countries, etc. If multiple Rules apply to a Lead, the scores for each Rule are added
up to generate a composite score.
- When Leads are added to MarketingPilot via landing pages, uploads or data entry, they are automatically submitted to the Lead Scoring Engine. The Lead Scoring Engine processes every Lead that is added to MarketingPilot through the appropriate Lead Scoring Model and assigns its score.
- MarketingPilot then automatically sends Reps Lead Alerts that include the Lead Score; Reps know right away hot hot each Lead is. Lead and their scores are also displayed on each Rep's personal Lead dashboard. where Users can sort, group and filter Leads by score.
|
