What Do Tracking URLs Do?
It's relatively easy to track traffic to your web site, or click-through's from links on your email messages, but how do you track references to 3rd party web sites that you may make from sites such as Twitter, LinkedIn, Facebook and other Blogs, Bulletin Boards and Social Media Sites? Tracking URLs (also known as short URLs) enable you to create a (typically short) URL that when clicked redirects visitors to the 3rd party site. The unique tracking URL logs each 'redirect' to enable you to determine the effectiveness, impact and relevance of the information.

Features
MarketingPilot provides powerful tracking URL functionality:

• Generate short tracking URLs (www.ake.la/xxxx)
• Generate custom tracking URLs (www.ake.la/your_info_goes_here)
• Create tracking URLs from Media Plans, Media Orders and Campaigns
• Powerful tracking URL management dashboard
• Activity/Performance dashboard
• Multi-user
• Centralized control
• Integration with Behavioral Tracking
• Integration with Behavioral Targeting and Campaign Automation

Why Use Ake.la Tracking URLs - The Benefits of Integration
As a digital marketer you have many choices when it comes to 3rd Party Tracking including services such as Bit.ly and Tiny. However, the benefits of using MarketingPilot's integrated 3rd Party Tracking tools are compelling:

• Improve Productivity: With MarketingPilot you can make tracking URLs right from media orders, media plans and campaigns.
• Powerful Dashboards: MarketingPilot provides a powerful and flexible dashboard that enables multiple users to share and access tracking URLs.
• Integrated Performance Measurement: MarketingPilot integrates 3rd party tracking into all of its Campaign Performance Measurement Tools and dashboards; say goodbye to updating spreadsheets and rekeying data.
• Integrated Behavioral Tracking: MarketingPilot's 3rd party tracking functions are tightly integrated with its behavioral tracking functions. From the first click the visitor is tagged and tracked forward.
• Integrated Behavioral Targeting: MarketingPilot's Campaign Automation function can use the behavioral tracking data generated by its 3rd party tracking URLs to engage clients and prospects.
• Get Accountability. Third party tracking allows advertisers to know how many times an advertisement has been served, the number of clicks associated with the ad, conversions resulting from the ad, etc… instead of relying on the vendor.