As the Web’s importance as a marketing channel continues to grow, understanding what clients and prospects are doing (and not doing) online is mission-critical. With MarketingPilot marketers have a better way to collect and analyze the data needed to understand online behavior. MarketingPilot makes it easy to see both the big picture as well as the pertinent details, so you know what needs to be done to optimize the experience of web site visitors:

• Powerful and flexible interactive behavioral tracking dashboards.
• Visitor-level data is always available.
• Complete integration with MarketingPilot’s integrated marketing management solution: individual visitors, lists and segments are the same ones that are used for campaign automation.
• MarketingPilot’s approach substantially reduces marketing’s dependency on IT to get started or make changes.
• MarketingPilot’s tagging approach minimizes the effort needed to deliver advanced, personalized metrics and reports.

Features

• Easy tagging for faster implementation and simpler ongoing maintenance.
• Track performance and results for campaigns, segments/lists, landing pages, individual contacts, companies, entire web sites, Referrers, Search Engine Keyword, Products and Brands.
• Behavioral Analytics are fully integrated with MarketingPilot's campaign performance measurement function so that both online and offline interactive marketing campaigns can be analyzed across all inbound and outbound channels.
• Track performance and results for a specific contact segment, company/client, division, department, region, location or channel.
• Create your own KPI metrics/result types.
• Forecast results.
• Compare forecast versus actual results.
• Track an unlimited number of KPI metrics/result types.
• Automatically calculate Cost-Per-Visit, Cost-Per-Result, Cost-Per-Page-View as well as traditional traffic metrics such as # of Visits, Page Views and Visit Duration.
• Track an unlimited number of metrics for each campaign.
• Roll-up and tabulate results on-screen; drill down to transaction details.
• Easily export results to Microsoft Excel for further analysis and what-ifs.
• Track different metrics for different campaigns. For example, track response rates for direct mail, and click-through's for banner advertising.
• Track email performance using traditional metrics including:
  • Delivered
  • Opened
  • Bounced
  • Click-through's
  • Registrations
  • Leads
  
  

Benefits
Move from insight to action more quickly:

• Use online behavioral data easily and immediately to improve targeting.
• Improve results by optimizing each campaign, landing page and web site.
• Reduce effort by spending less time tagging.
• Reduce costs by purchasing a system that is:
  • Designed for marketers
  • Easy to use and implement
  • Minimizes the need for spreadsheets
  • Requires less IT support
• Easily integrate behavioral data with a broader set of customer data including online and offline transactions, ad-servers, and sales interactions.
• Keep your valuable behavioral data in-house, safe and secure.

Analytic Dashboards
Analytic Dashboards have these common features:

• Flexible views enable each user to optimize and organize information according to their needs and preferences.
• Powerful segmentation via easy to use filter and sorting using different parameters and date ranges.
• Tabulate data using different time intervals.
• One-click export to Excel.
• Automatically calculate Return on Marketing Investment (ROMI) and Marketing Cost Per Result (MCP).

Analytic Reports
Use our powerful standard reports or create your own using our integrated reporting and business intelligence tools. MarketingPilot provides users with a comprehensive reporting solution that enables the creation, management, and delivery of both traditional, ink-on-paper reports and interactive, web-based reports. MarketingPilot includes the following analytic reports

Find out more about Reporting.