Say good-bye to hours spent scouring reports and keying results into spreadsheets
for analysis. With MarketingPilot the up-to-date information
needed to make decisions is available all the time. MarketingPilot provides powerful and flexible functions for tracking performance and results. MarketingPilot enables users to establish key performance indicators (KPI's) to manage marketing performance. MarketingPilot gives complete flexibility to track performance using metrics that are
meaningful to your business. Unlike many other performance measurement systems, MarketingPilot tracks all marketing spending, too. This enables MarketingPilot to automatically calculate the return on marketing investment (ROMI) of all your campaigns.
Features
With MarketingPilot marketers have a better way to analyze the performance of every marketing campaign. MarketingPilot makes it easy to see the big picture so you know what needs to be done to optimize each campaign:
Powerful and flexible interactive dashboards.
MarketingPilot’s approach substantially reduces marketing’s dependency on IT to get started or make changes.
Easily integrate information from other systems.
Handles all marketing channels; online and offline; inbound and outbound; including behavioral.
Track performance and results for a specific company/client, division, department, region, location or channel.
Create your own key performance indicators (KPIs/metrics/result types).
Track different metrics for different campaigns. For example, track response rates for direct mail, and click-through's for banner advertising.
Forecast results.
Compare forecast versus actual results.
Track an unlimited number of metrics/result types.
Automatically calculate post-per for each KPI.
Track an unlimited number of metrics for each campaign.
Use response curves to forecast and analyze results.
Roll-up and tabulate results on-screen; drill down to transaction details.
Easily export results to Microsoft Excel for further analysis and what-ifs.
Benefits
Improve results by optimizing each campaign.
Reduce effort by spending less time compiling and updating data.
Reduce costs by purchasing a system that is designed for marketers and that is easy to use and implement and that minimizes the need for spreadsheets and IT support.
Move from insight to action more quickly because analytics are an integral part of MarketingPilot’s integrated marketing management system.
Analytic Dashboards
Analytic Dashboards have these common features:
Flexible views enable each user to optimize and organize information according to their needs and preferences.
Powerful segmentation via easy to use filter and sorting using different parameters and date ranges.
Tabulate data using different time intervals.
One-click export to Excel.
Automatically calculate Return on Marketing Investment (ROMI) and Marketing Cost Per Result (MCP).
Analytic Reports
Use our powerful standard reports or create your own using our integrated reporting and business intelligence tools. MarketingPilot provides users with a comprehensive reporting solution that enables the creation, management, and delivery of both traditional, ink-on-paper reports and interactive, web-based reports. MarketingPilot includes the following analytic reports
