Behavioral Tracking
Behavioral tracking (BT) refers to the tracking of the online activity of a consumer, client or prospect over time - including the searches a person has conducted, the web pages they have visited and the content viewed - in order to deliver promotional messages that are targeted to the person's interests and actions. MarketingPilot tracks online behavior in a unobtrusive manner and provides a number of features to protect the confidentiality of the information that is gathered from misuse.

How Does Behavior Tracking Work?
Turn on behavioral tracking and MarketingPilot takes care of the rest automatically. When a visitor performs a traceable activity such as visiting a web page, clicking on a link in an email message, downloading a file, etc. MarketingPilot collects the information about the visitor's activity. Tracking is performed for both anonymous and 'known' visitors; if an anonymous visitor is subsequently identified, the visitor's history is linked to the known visitor. A single visitor can be tracked regardless of the different devices they use including computers, tablets and smart phones.

Integration is the Key
Integrated media buying and email marketing functions mean that MarketingPilot tracks all online activity in an integrated and holistic manner. Of course, MarketingPilot tracks 'offline' activity too such as phone calls, attendance at events, demonstrations, etc.

Integrated Analytics
Say good-bye to hours spent scouring reports and keying results into spreadsheets to be able to analyze online behavior. With MarketingPilot the information needed to make decisions is available all the time and it's crystal clear. MarketingPilot gives complete flexibility to track performance using the real metrics that are meaningful to you. Find out more.

Applications
You can use the behavioral data in a variety of ways:

• Marketing automation functions can be triggered using behavioral data (for example, send an email when a visitor watches a video, or when a visitor visits more than X pages).
• Determine which search engine keywords are most effective.
• Send targeted offers via email and regular mail based upon a person's interest as shown by their behavior.
• Anticipate potential customer service inquiries and/or incorporate customer service behavior into your consumer profiles.
• Provide actionable information to sales reps who can use the behavioral information to improve their sales activities.