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Budget and Expense Management
MarketingPilot provides a complete budget and expense management solution that tracks expenses from Request For Quote through payment. Expense management is critical to be able to calculate the return on marketing investment of each campaign. Never re key a figure!

Spend Management

  • Use a central dashboard for all expense management activities.
  • Track an unlimited number of expenses.
  • Setup complex discounts and apply them automatically to Expenses.
  • Expenses can have an unlimited number of line items
  • Associate expenses with Clients, Projects, Campaigns, Events and Programs.
  • Clients, Campaigns, Programs, Jobs, and Vendors have their own expense dashboard.
  • Track cooperative marketing payments.
  • Track inventory.
  • Create standard items to better track costs.
  • Multiple currencies (Enterprise Edition).
  • Track make-goods and credits.
  • Track accounting and financial information by client, campaign, program, and job.
  • Track production charges.
  • Integrated approvals functions: route expenses and purchase orders for approval.
  • Track expenses by expense account.

Budget Management
Budgeting is complex, time consuming and tedious: historical data needs to be analyzed, projections must be developed and actual spending data needs to be captured and compared with the budget. To make matters worse, budgets must straddle two different worlds. On the one hand, the accounting world cares about general ledger accounts, tax deductibility, accruals and amortization. On the other hand, marketers care about campaigns, jobs, products, events, brands, and media.

While spreadsheets are the obvious choice for projecting and 'what if-ing', they are poor when things get very complex; are very error-prone (with disastrous consequences), require lots of tedious and time consuming maintenance, formulas tend to "break," can't be updated by multiple users at the same time, and require constant data entry of 'actuals.' MarketingPilot's integrated budget management features eliminate all of these issues.

Benefits

  • Save time.
  • Improve accuracy.
  • Information is always accurate and up-to-date.
  • Information is secure.
  • Make better decisions.
  • Go back and forth to Accounting easily.
  • Drill-down to the budget and actual details.
Marketing Automation Features

- Analytics/Performance Measurement
- Behavioral Tracking/Targeting
- Behavioral Analytics
- Budgets/Expense Management
- Campaign Automation

- Campaign Management
- Direct Marketing
- Email Marketing
- Event Management
- Feature Summary

- Internet/Online Marketing
- Landing Pages
- Lead Management
- Marketing Database
- Marketing Resource Management

- Reports
- Response Management
- Segmentation
- Social Media
- Tracking URLs/3rd Party Tracking
- Why MarketingPilot?

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