Being successful in direct marketing is all about what you know. To be successful you have to be careful, thoughtful and make constant changes. It's absolutely critical to test, test and test again. MarketingPilot provides quick and easy access to information, and lets you track each campaign down to its tiniest details. With MarketingPilot your team will always have all the answers:

• Which Lists are profitable
• Which creative is best
• Which 800#s get the most calls
• Which URL works best
• Cost per order
• Cost per inquiry
• Cost per lead
• ROI
• Which call centers are most effective
• Which reps close sales

Direct marketing is a complex process involving list buyers, copywriters, designers, print procurement, call centers, accounting, budgets.. plus innumerable sign-offs by clients and management. MarketingPilot is designed to keep everyone in sync and up-to-date. MarketingPilot manages list rentals, ad campaigns, production, and other projects and tasks. With MarketingPilot everyone knows what they have to do, everyone has access to the information they need and everyone knows if something changes.

Campaign Management
MarketingPilot provides your marketing team with a single tightly integrated web-based multi-channel campaign management system that allows you to operate more efficiently and improve performance and gain substantial operational improvements.  Manage multi-channel campaigns - for print, broadcast, online/digital, experiential and out-of-home channels. Execute email marketing and lead generation campaigns. Track costs, budgets  and ROMI. Execute campaign efficiently using MarketingPilot’s best practice campaign templates and integrated workflow.

Campaign Automation
Create automated rule-based campaigns using intuitive flowcharting tools. Automatically send email messages, queue outbound calls, assign tasks, create leads, send collateral, etc. Assign triggers to specific events such as registrations, visits to web sites and web pages, clicks on specific links, the passage of time, calls, etc. Track all client and prospect activity in MarketingPilot's integrated marketing database. Create different rules for different markets, campaigns, products, etc.

Integrated Media Buying and Planning
MarketingPilot provides powerful integrated Media Buying and Media Planning features to enable you to rent lists efficiently:

• Subscription lists
• Databases
• Mail Order Catalogs
• E-mail lists
• Inserts and circulars

Budgeting and Expense Management
MarketingPilot redefines your ability to manage vendors and your entire marketing supply chain. Reduce costs; leverage economies of scale, reduce waste, gain better operational visibility, financial accountability and compliance.

In-House List Management
MarketingPilot includes features to help you create and maintain mailing lists of clients, vendors, prospects, leads, etc. Visit the List Management page for more information.

Behavioral Targeting
Improve the relevance of communications with prospects and clients, increase customer satisfaction with marketing and generate more revenue while spending less and with fewer marketing touch points. Collect actionable information when clients and prospects visit your web sites, clicking links in email messages, click on banner ads, download files, etc. using PCs, Macs, tablets and smart phones. Use this information to alert Sales Reps and to trigger outbound marketing activities.

Performance, Results and Response Tracking
Whether you care about Response Rates, CPM, CPO, CPC, CPL, Orders, Returns, and Up sells - you name it - MarketingPilot can track it. MarketingPilot is designed to interface with call centers and to track the performance of every ad. Its easy to set up automated data feeds from your call centers. Visit the Marketing Performance Measurement page for more information.

Production Management
MarketingPilot helps you produce, traffic and manage printed materials, creative packages, inserts, lifts and order forms..

Lead Management
MarketingPilot's powerful set of easy to use tools makes it easy for B-B and B-C direct marketers to track and manage sales leads from their generation to conversion into sales and long-term relationships. MarketingPilot's Lead Management functions measure and improve the efficiency of the marketing and sales efforts.