Feature

Description

Platform

On-Demand or In-House

MarketingPilot is available either way. Marketing automation functions are Cloud-based.

Browser-based Interface

Users can use Firefox, Internet Explorer and Mac Safari.

Role-based Security

Each user can have an appropriate level of access to information.

Support for multiple clients/web sites

MarketingPilot can track visitors to an unlimited number of sites belonging to one or many companies.

Analytics

Contact Activity History

MarketingPilot captures and display all activities for each contact.

Company Activity History

MarketingPilot rolls up the activity for all the contacts from the same company to give users insight into the activity across an enterprise.

Visitor Activity

MarketingPilot captures and displays the activity of identified and anonymous visitors.

Multiple Visitor records per Contact

MarketingPilot enables Contacts to have multiple visitor records and can thereby capture their activity regardless of which device they are using.

Referring Site

MarketingPilot displays the last page that the visitor came from before reaching the site.

Email Analytics

MarketingPilot tracks typical email marketing metrics such as Bounces, Opens, Click Throughs, Opt Outs, etc.

Marketing Performance Measurement/Results

MarketingPilot can track any number of result types such as orders, purchases, inquiries, phone calls, downloads, etc. Results are tracked at the individual Contact level and rolled up to the Company, Campaign, Event and/or Program.

ROMI

MarketingPilot automatically calculates the Return on Marketing Investment for each Campaign and Marketing Activity.

Marketing Investment

MarketingPilot automatically calculates the Marketing Investment for each Campaign.

Lead Management

Sales Lead Dashboards & Widgets

Sales Representatives have access to Lead dashboards and Widgets to help them stay abreast of their Leads.

Lead Scoring

MarketingPilot automatically scores Leads based upon rules that you have established which enables sales reps to prioritize leads.

Lead Assignment

MarketingPilot automatically assigns leads based upon rules that you have established.

Campaign Automation

Visual Flowcharting Tools

Create automated rule-based campaigns using intuitive flowcharting tools.

Notification Triggers

MarketingPilot automatically notifies users when prospects take specific actions or visit your web site.

Nurturing/Drip Campaigns

MarketingPilot enables you to automatically send email messages, create sales leads, assign sales tasks and send collateral based upon predefined rules.

Email Marketing

Delivery

Send high volumes of personalized messages to prospects and clients.

List Management

Create and manage lists. Automatically handle bounces and opt-ins/outs.

Nurturing Campaigns

Send automated personalized emails to prospects and clients according to predetermined time schedules and/or rules.

Templates

MarketingPilot has easy to use content creation tools that enable you to easily create email templates.

HTML Authoring

MarketingPilot enables users to create emails using HTML.

Auto-responder Emails

MarketingPilot can automatically send email messages when a prospect takes a specific action.

Subscriber List Management

MarketingPilot makes it easy to create subscriber lists that visitors and prospects can opt-in to.

Landing Pages, Registration and Online Forms

Branding

Quickly and easily create Landing Pages, Registration and Online Forms that integrate with your web sites and use your branding.

Customization

Create new fields that are automatically mapped into lead management dashboards and CRM.

Templates

Create templates that can be used again and again with minimal effort.

Preview

View your Landing Pages, Registration and Online Forms before you deploy them.

Your URL

MarketingPilot’s landing pages are deployed using your URL so you never lose tracking or branding.

CRM Integration

Integrated CRM

MarketingPilot’s integrated CRM is fully integrated with Marketing Automation functions.

Other Systems

MarketingPilot is designed to be easy to integrate with in-house systems and other CRM systems.

Manual Visitor Identification

MarketingPilot enables users to manually identify anonymous visitors.

Salesforce.com Integration

Seamless integration with Salesforce.com delivers powerful integrated marketing management functionality and sales insight. Click here for more information.

Campaign Management

Multi-step Campaigns

MarketingPilot enables you to setup multi-step campaigns.

Budget/Spend Management

MarketingPilot enables users to set budgets for campaigns and to track all spending.

Media Buying & Planning

MarketingPilot has integrated media buying and planning functions that enable users to execute integrated multi-channel media campaigns.

Workflow

Campaign workflow functions ensure that all the necessary tasks occur.

ROMI

MarketingPilot automatically calculates the Return on Marketing Investment for each Campaign.

Marketing Performance Measurement/Results

MarketingPilot tracks all the results from each campaign.

Behavioral Tracking and Targeting

Behavioral Tracking

MarketingPilot captures the actions of visitors and displays them automatically once the visitor has been identified.

Marketing Database

Data Warehouse

MarketingPilot’s integrated marketing database stores contact, behavioral, transactional, demographic and interaction data.