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It Starts with Marketing Resource Management (MRM)
Marketing Resource Management is the system-based management of the entire marketing function whereby marketing effectiveness and efficiency are optimized. Marketing Resource Management consists of end-to-end integrated marketing processes and productivity metrics as well as workflow and marketing information management software to support marketing processes.

Look no Further
MarketingPilot has all the features you need to maximize the productivity of your marketing team. MarketingPilot is the most popular and widely used marketing resource management software in the world. Gartner calls MarketingPilot the dominant mid-market provider of marketing resource management software. The reasons are simple: MarketingPilot marketing software is the most complete, advanced, powerful, integrated and easy to use Marketing Resource Management software available.

Difference Makers
What makes MarketingPilot Marketing Resource Management software different:

  • Affordable
  • Easy to use
  • Customizable and configurable user interface
  • Collaborative project management
  • Scheduling
  • Powerful integrated search
  • Fully integrated expense/spend management
  • Powerful budgeting
  • Integrated markup and approval
  • Easy deployment; fast startup
  • Multi-currency support
  • Available via the Internet Cloud or on your own server
 

Integrated Marketing Management
MarketingPilot goes beyond Marketing Resource Management to offer a full complement of integrated marketing management tools.

  • Integrated Digital Asset Management
  • Brand and Product management
  • Event management and online registration
  • Advertising/Media Buying/Media planning
  • Social Media
  • Marketing Performance Measurement
  • CRM
  • Marketing Database
  • Campaign Management

Marketing Automation
MarketingPilot also provides powerful tools to execute and deliver marketing campaigns:

  • Campaign Automation
  • Lead Scoring
  • Lead Distribution
  • Landing Pages
  • Auto-responders

Why choose a MRM system when you can have all of the integrated marketing management and marketing automation features you need in a single integrated marketing management system?

Marketing Automation Features

- Analytics/Performance Measurement
- Behavioral Tracking/Targeting
- Behavioral Analytics
- Budgets/Expense Management
- Campaign Automation

- Campaign Management
- Direct Marketing
- Email Marketing
- Event Management
- Feature Summary

- Internet/Online Marketing
- Landing Pages
- Lead Management
- Marketing Database
- Marketing Resource Management

- Reports
- Response Management
- Segmentation
- Social Media
- Tracking URLs/3rd Party Tracking
- Why MarketingPilot?

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Integrated Marketing Management
Lead Management
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