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Response Management
MarketingPilot provides marketing teams with the tools to capture inquiries and responses to marketing campaigns and automate common tasks.

Capture Inquiries and Responses
Capture responses to multi-channel marketing campaigns including web, email, calls and events.

Eliminate Re-keying and Importing
With MarketingPilot there is no need to re-key response data from all their different sources by centralizing all response information within a single system that supports the different requirements that each channel has.


 

Tracking Sources
All responses are tracked by MarketingPilot back to their original campaign, ad, etc. in real time.

Automatically Determine the Next Action
MarketingPilot enables users to automatically determine 'who does what and when next.' This eliminates work and ensures that nothing falls through the cracks. Prospects are automatically queued for follow-up based upon the information provided by the, their specific behavior and the rules you specify.

Marketing Automation Features

- Analytics/Performance Measurement
- Behavioral Tracking/Targeting
- Behavioral Analytics
- Budgets/Expense Management
- Campaign Automation

- Campaign Management
- Direct Marketing
- Email Marketing
- Event Management
- Feature Summary

- Internet/Online Marketing
- Landing Pages
- Lead Management
- Marketing Database
- Marketing Resource Management

- Reports
- Response Management
- Segmentation
- Social Media
- Tracking URLs/3rd Party Tracking
- Why MarketingPilot?

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