Leverage Powerful Built-In Tools
MarketingPilot enables you to research, plan and build cohesive, integrated social media plans, programs and campaigns with minimal effort. MarketingPilot tracks all the details. All the information you need to plan, manage, execute and track social media campaigns is accessible with just a few mouse clicks.

Tactics

• Setup and manage Social Media Programs and Campaigns.
• Create templates to ensure that processes get followed.

Expenses and ROI
Unlike many other performance measurement systems, MarketingPilot tracks all marketing spending, too. This enables MarketingPilot to automatically calculate the return on marketing investment (ROMI) of all your social media campaigns.

• Track expenses.
• Track time spent.

Strategy

• Create Social Media Marketing Plans.

Execution

• Schedule and track specific activities including Posts, Tweets, etc.
• Route posts and tweets for prior approval.
• Integrate Social Media into existing Campaigns.

Results

• Track performance and results such as:
  • Number of Posts/Tweets
  • Audience growth such as 'Facebook friends' and Twitter followers, etc.
  • Conversions and conversion rate
  • Subscribers
  • Inbound links
  • Referrers
  • Other measures of influence
• Track reputation.