MarketingPilot MBO is a fast, powerful and complete system that includes media buying, production, and result tracking.
MarketingPilot was designed specifically with direct marketers and direct response marketers
in mind.
Being successful in 'Direct' is all about what you know. To be successful you have to be careful, thoughtful and make constant changes. It's absolutely
critical to test, test and test again. MarketingPilot provides quick and
easy access to information, and lets you track each campaign down to its
tiniest details. With
MarketingPilot your team will always have all the answers:
- Which spots
are profitable
- Which creative is best
- Which media outlets work
- Which 800#s get the most calls
- Which URL works best
- Which day parts work
- Cost per order
- Cost per inquiry
- Cost per lead
- ROI
- Which call centers are most effective
- Which reps close sales
Direct marketing is a complex process involving media buyers, scriptwriters, copywriters, designers, producers, call centers, accounting,
budgets.. plus innumerable sign-offs by clients and management. MarketingPilot is designed to keep everyone in sync and up-to-date. MarketingPilot manages media buying, media planning, production, dubbing, and other projects and tasks.
With MarketingPilot everyone knows what they have to do, everyone has
access to the information they need and everyone knows if something
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The End of Spreadsheet Madness
If you don't user MarketingPilot you are a slave to your spreadsheets. The rub is you
end up with many of them: how can
you be sure yours is accurate and up-to-date? What happens when two people need to update one spreadsheet at the same time? MarketingPilot
replaces your many spreadsheets with a single integrated system that is
faster, more accurate, more reliable and designed for multiple concurrent users.
Integrated Media Buying and Planning
MarketingPilot provides powerful integrated Media Buying and Media Planning features to enable you to
buy efficiently:
- Short-form
- Long-form
- Spot and network buys
- Cable and broadcast
- Direct mail
- E-mail
- Inserts and circulars
- Display advertisements
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List Management
MarketingPilot includes features to help you create and maintain mailing lists of clients, vendors, prospects, leads, etc. Visit the List Management page for more information.
Performance, Results and Response Tracking
Whether you care about CPO, CPC, CPL, Orders, Returns, and Up sells
- you name it - MarketingPilot can track it. MarketingPilot is designed to interface with call centers and to
track the performance of every ad.
Its easy to set up automated data feeds
from your call centers. Visit the Analytics and Marketing Performance Measurement page for more information.
Production Management
MarketingPilot helps you traffic and manage tapes, dub orders, jobs, work
orders and schedules. |
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