With MarketingPilot it's easy to track the markets and demographics you are buying. use Nielsen, Arbitron or custom market and demographic segmentation. MarketingPilot comes preloaded with Nielsen and Arbitron markets and demographics for U.S. radio and tv.

Track gross rating points, reach, circulation, distribution, cost per point, cost per thousand across all your media outlets and types. MarketingPilot makes it easy to access and retrieve the information you need to develop plans and to track the effectiveness of your campaigns.