MarketingPilot enables you to research, plan and build cohesive, integrated multi-channel media plans with minimal effort. MarketingPilot tracks all the details. All the information you need to plan media buys is accessible with just a few mouse clicks.

Leverage Powerful Built-In Tools
MarketingPilot has the tools you need to plan your buys. One click shows you past results from the ads you've already placed.

• Search MarketingPilot's database to find potential media outlets to use. MarketingPilot tracks market, demo, reach, circulation, audience, ad sizes, etc.
• Review past, planned, and current orders; drill-down to review what you paid, current prices, discounts, make-goods and which ads ran.
• Online Rate Card.
• Review required creative specifications.
• Use built-in flowcharts to help you analyze reach and frequency.
• Use Gantt charts and Media Calendars to help you visualize schedules.
• Track inventory and bookings with MarketingPilot's ASIMO ad inventory management option.

The Most Powerful Multi-Channel Media Planning Suite
Create an unlimited number of plans combining any variety of media types:

• Combine Radio, TV, Digital, Print and Outdoor in a single plan.
• Track more than 50 variables for each plan.
• Associate plans with specific clients, jobs, campaigns, products, brands, locations and channels.
• Plans detail total estimated cost, price, reach, frequency and circulation.
• Enter and view plans spreadsheet-style in a grid or flowchart-style (tabulated).
• Customize plans with your own custom fields and variables (Enterprise Edition only).
• Import plans from spreadsheets.
• Set plan objectives; MarketingPilot compares plan against goals to facilitate optimization.
• Compare plan versus actuals; MarketingPilot compares plan versus actuals.
• Make complex plans quickly using the built-in wizard.
• Update and revise plans quickly using the built-in mass update feature.
• Convert plan to buys or to invoices with a few clicks.
• Advanced discounting features handles complex discounting scenarios.
• Attach supporting documents to plans.