Media Buying & Planning
Solutions MarketingPilot AMS provides a broad range of functions to address the common requirements that advertising agency's have. What problem(s) are you trying to solve?
Print Buying
Problems
This national retirement living facility management firm needed a better way for its media buying team to track hundreds of print ads placed in community newspapers around the country.
Solution
MarketingPilot Media Buying software was implemented to track media buys and budgets by location. MarketingPilot enabled users to create media campaigns and plans for each location and to track ads by location. Custom reports were created to enable location-based marketing and sales teams to track insertion dates. MarketingPilot has enabled the firm to double the number of properties under management while improving productivity and results.
Local TV
Problems
This full service ad agency specializing in direct response TV for higher education needed an efficient system to track media plans, media buys, dub orders and video production when their spreadsheet-based system broke down and resulted in lost revenues..
Solution
MarketingPilot AMS with the Media Buying Option was installed to track plans, client proposals, dup orders and production orders. Over a five year period the agency quadrupled its placements without adding staff.
Direct Response Print
Problems
This manufacturer of health and beauty products needed to track media buys and ads for each product.
Regulatory compliance
issues required tracking ads.
Solution
MarketingPilot Media Buying software was implemented to track media buys and budgets by product. MarketingPilot enabled users to create media campaigns and plans for each product and to store images of every ad run. Custom 'light-box' reports were created to enable users to view insertion dates and images of every ad. MarketingPilot provided an integrated compliance solution that wasn't burdensome and improved collaboration between Compliance and Media departments.
Newspaper Buying
Problems
This Newspaper media buying specialist needed a new system to replace their existing one when their volume exceeded $250 million in annual billings.
Solution
MarketingPilot was installed to provide an integrated solution encompassing planning, buying, AR, AP and tear sheet management. Clients upload media plans to minimize data entry and improve accuracy. MarketingPilot has improved productivity by approximately 30%.
National TV
Problems
This association needed a better way to manage more than $100 million worth of ads and sponsorships across a variety of national media including wholly-owned national
cable properties.
Solution
MarketingPilot was installed to improve flighting, planning and scheduling. MarketingPilot has enabled the association to add media properties and expand its placements by 50% without increasing staff.
