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Media Buying & Planning - Integrated Media Traffic

MarketingPilot tightly integrates traffic - getting the creative to the media outlet and getting the list from the broker - into the media buying process. With MarketingPilot you'll spend less time reacting in crisis mode to missed materials deadlines and insertion due dates.

Tracking and Management
Every spot and placement automatically creates a materials request. MarketingPilot makes it easy to track the status of materials requests, ensuring on time production and delivery of materials to the media outlets. For display advertising, every order also automatically creates insertion/order deadlines, too.

Traffic has never been easier.

Materials traffic requests roll-up to a central dashboard to give you a complete picture of where things stand.

Better Cost Control
Materials production costs are linked into the media plan. You get a complete picture of the campaign's total cost. By anticipating materials needs, you can decrease costs by leveraging economies of scale and by reducing late fees and rush charges.

Media Buying and Planning Features
- Ad Database
- Analytics/Performance
- Billing
- Broadcast Verification
- Buying

- Calendars
- Direct Marketing/Response
- Mailing Lists
- Markets

- Media Database
- Planning
- Reconciliation
- Reports

- Social Media
- Solutions
- STRATA Integration
- Tear sheets
- Traffic
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