Media Buying & Planning -
Integrated Media Traffic
MarketingPilot tightly integrates traffic - getting
the creative to the media outlet and getting the list from the broker
- into the media buying process. With MarketingPilot you'll spend less
time reacting in crisis mode to missed materials deadlines and insertion
due dates.
Tracking and Management
Every spot and placement automatically creates a materials request. MarketingPilot
makes it easy to track the status of materials requests, ensuring on time
production and delivery of materials to the media outlets. For display
advertising, every order also automatically creates insertion/order deadlines,
too.
Materials traffic requests roll-up to a central dashboard
to give you a complete picture of where things stand.
Better Cost Control
Materials production costs are linked into the media plan. You get a complete
picture of the campaign's total cost. By anticipating materials needs,
you can decrease costs by leveraging economies of scale and by reducing
late fees and rush charges.