Marketing Performance Measurement
Say good-bye to hours spent scouring reports and keying results into spreadsheets
for analysis. With MarketingPilot the up-to-date information
needed to make decisions is available all the time. MarketingPilot provides powerful and flexible functions for tracking performance and results. MarketingPilot enables users to establish key performance indicators (KPI's) to manage marketing performance. MarketingPilot gives complete flexibility to track performance using metrics that are
meaningful to your business. Unlike many other performance measurement systems, MarketingPilot tracks all marketing spending, too. This enables MarketingPilot to automatically calculate the return on marketing investment (ROMI) of all your campaigns.
Features
- Upload results from spreadsheets and text files.
- Track performance and results for campaigns, programs, phone numbers, email messages, web sites, landing pages, ads, commercials, and offers.
- Track performance and results for a specific company/client, division, department, region, location or channel.
- Create your own metrics (result types).
- Forecast results.
- Compare forecast versus actual results.
- Track an unlimited number of metrics/result types.
- Find items using text search or filter.
- Automatically calculate post-per for media results.
- Track an unlimited number of metrics for each campaign, program, etc.
- Roll-up and tabulate results on-screen; drill down to transaction details.
- Easily export results to Microsoft Excel for further analysis and what-ifs.
- Track different metrics for different campaigns. For example, track response rates for direct mail, and click-through's for banner advertising.
- Track results at a detailed level (every transaction) or aggregated level (for example, total click-through).
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Operational Analytics
MarketingPilot provides a broad range of analysis tools to help you manage operations and processes better and to identify trends, issues and bottlenecks.
- Approval/Review Workload
- File Usage
- Job Cycle Time
- Job Performance
- Media Usage
- Opportunity Forecast
- Opportunity Metrics
- Request Metrics
- Task Workload
- Estimated Time
- Utilization/Realization
- Workload
- Scheduling
Analytic Dashboard Features
Analytic Dashboards have these common features:
- Filter and sort data using different parameters and date ranges
- Tabulate data using different time intervals
- One-click export to Excel.
Standard Analytic Reports
MarketingPilot includes the following analytic reports:
- Component Usage
- Job Time Billing by Contact
- Job Time by Contact
- Media Results Summary
- Media ROI
- Result Metrics
- New Contacts by Assignment
- New Contacts by Month
- Opportunity Forecast
- Task Time Listing
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