Marketing Analytics

Marketing Analytics and Marketing Performance Measurement

MarketingPilot provides a powerful suite of analytics and performance measurement tools for all activities including campaigns, events, advertising, online and social media, search engines as well as operations and production. MarketingPilot enables users to measure the results of every campaign. Dashboards make it easy to monitor performance across multiple concurrent campaigns. Information on open rates and click-throughs is always up-to-date.

Marketing Performance Measurement
Say good-bye to hours spent scouring reports and keying results into spreadsheets for analysis. With MarketingPilot the up-to-date information needed to make decisions is available all the time. MarketingPilot provides powerful and flexible functions for tracking performance and results. MarketingPilot enables users to establish key performance indicators (KPI's) to manage marketing performance. MarketingPilot gives complete flexibility to track performance using metrics that are meaningful to your business. Unlike many other performance measurement systems, MarketingPilot tracks all marketing spending, too. This enables MarketingPilot to automatically calculate the return on marketing investment (ROMI) of all your campaigns.

Analytic Dashboards
Analytic Dashboards have these common features:

Upload results from spreadsheets and text files, or feed results in from other systems.
Find items using text search or filter.
Roll-up and tabulate results on-screen; drill down to transaction details.
Easily export results to Microsoft Excel for further analysis and what-ifs.
Filter and sort data using different parameters and date ranges
Tabulate data using different time intervals
One-click export to Excel.

Marketing Analytics
MarketingPilot provides powerful analytic dashboards and reports to help you manage and track the performance of marketing campaigns:

Automatically calculate ROMI and Cost-per for media results.
Track an unlimited number of metrics for each campaign, program, etc.
Track performance and results for campaigns, programs, phone numbers, email messages, web sites, landing pages, ads, commercials, and offers.
Track performance and results for a specific company/client, division, department, region, location or channel.
Create your own metrics (result types).
Forecast results.
Compare forecast versus actual results.
Track an unlimited number of metrics/result types.
Track different metrics for different campaigns. For example, track response rates for direct mail, and click-through's for banner advertising.
Track results at a detailed level (every transaction) or aggregated level (for example, total click-through).

Operational Analytics
MarketingPilot provides a broad range of analysis dashboards and reports to help you manage operations and processes better and to identify trends, issues and bottlenecks: