Campaign management is central to marketing. MarketingPilot has the powerful, robust, comprehensive and flexible campaign management features marketers need. Features include:

• Create detailed campaign strategy and tactical briefs using a convenient fill-in-the-blanks templates.
• Automatically send alerts when critical campaign events occur.
• Prepare cost estimates; use estimate templates to better estimate costs.
• Associate all related jobs to a campaign for a full view of the campaign extending into creative production.
• Prepare detailed merge/purge instructions for the letter shop.
• Annotate the campaign with notes.
• Group several campaigns into a program to roll-up expenses, results, etc.
• Associate project requests with the campaign that was performed.
• Manage campaigns more effectively by assigning separate tasks to staff to ensure timely execution.
• Role-based task reassignment makes it easy to assign the staff to a campaign. Restrict access to the team.
• Create best practices templates - preset campaign templates with all the necessary tasks and information. Templates are easy to create and can be used with a single click.

Track

• Media; plans, orders and expenses.
• Ads and creative packages used.
• Offers associated with each campaign.
• Phone numbers used in campaigns.
• Approvals related to the campaign whether it is for copy, design, advertisements, budget etc.
• Expenses and Purchase Orders.
• Locations the campaign is for; track all campaigns for a location or region.
• Campaign performance. Products and services promoted.
• Track all the source codes used in each campaign; track the campaigns that use each source code.
• URLs used in a campaign; track all the campaigns that promote visits to a specific web page.
• Leads resulting from each campaign.
• Lists used in each campaign.
• Each contact reached by a campaign.