Integrated Multi-Channel Campaign Management, Execution and Automation
Provide your marketing team with a single tightly integrated web-based multi-channel management system that allows them to operate more efficiently and improve performance.
Manage multi-channel campaigns - for print, broadcast, online/digital, experiential and out-of-home channels.
Execute email marketing and lead generation campaigns.
Track costs and ROI.
Query, report and analyze results.
Features
Create, manage and execute detailed marketing plans
Manage campaign budgets and expenses
Create and manage purchase orders and insertion orders
Track ROI
Track campaign performance and results
Manage campaign workflow and tasks
Manage campaign, creative and spending approvals
Manage creative and other digital assets
Collaborate with clients and vendors.
Capture, score, assign and distribute Leads
Send email marketing messages to clients and prospects.
Salesforce.com integration.
MarketingPilot incorporates many advanced functions designed specifically for digital marketing, direct marketing and direct response including:
Gain Substantial Operational Improvements MarketingPilot has the powerful, robust, comprehensive and flexible campaign management features marketers need:
Create detailed campaign strategy, tactical and creative briefs.
Automatically send alerts when critical campaign events occur.
Track budgets and cost estimates.
roll up campaigns in programs.
Associate project requests with the campaign that was performed.
Automate campaigns workflow and assignment.
Create templates to facilitate campaign setup and enforce best practice execution.
Marketing Automation Option MarketingPilot’s Marketing Automation Option provides an integrated suite of tools that enables users to manage, optimize and automate interactions with their prospects and customers. MarketingPilot enables users to engage each customer and prospect in a cross-channel dialog that builds upon past and current behavior and interactions.
