Provide your marketing team with a single tightly integrated web-based platform that allows them to automate the marketing database, campaign, response, lead management and sales processes.

• Centrally manage all clients and prospects.
• Centrally manage all client and prospect communications, offers, collateral and marketing activities.
• Create, execute and manage marketing campaigns.
• Manage and automat responses via email, phone, mail and web.
• Capture, qualify, assign and distribute sales leads.
• Track opportunities, client quotes and sales orders.
• Query, report and analyze results.

MarketingPilot has the powerful, robust, comprehensive and flexible campaign management features marketers need. Features include:

• Create detailed campaign strategy and tactical briefs using a convenient fill-in-the-blanks templates.
• Automatically send alerts when critical campaign events occur.
• Prepare cost estimates; use estimate templates to better estimate costs.
• Associate all related jobs to a campaign for a full view of the campaign extending into creative production.
• Prepare detailed merge/purge instructions for the letter shop.
• Annotate the campaign with notes.
• Group several campaigns into a program to roll-up expenses, results, etc.
• Associate project requests with the campaign that was performed.
• Manage campaigns more effectively by assigning separate tasks to staff to ensure timely execution.
• Role-based task reassignment makes it easy to assign the staff to a campaign. Restrict access to the team.
• Create best practices templates - preset campaign templates with all the necessary tasks and information. Templates are easy to create and can be used with a single click.

Response Management
MarketingPilot's response management functions provide marketers with tools to capture inquiries and responses to marketing campaigns and to automate common response management functions. Use automated processes to stay engaged and to nurture prospects:

• Capture inquiries, responses and leads via landing pages and web forms, phone, imports and events.
• Eliminate re-keying and data entry: consolidate data input and capture, leverage MarketingPilot's web forms, landing pages and powerful import functions to eliminate re-keying.
• Automate responses: provide automatic responses to inquiries based upon source, interest, demographics, etc.
• Track Responses: MarketingPilot tracks all responses to campaigns. MarketingPilot calculates costs and revenue from all sources.

Track

• Media; plans, orders and expenses.
• Ads and creative packages used.
• Offers associated with each campaign.
• Phone numbers used in campaigns.
• Approvals related to the campaign whether it is for copy, design, advertisements, budget etc.
• Expenses and Purchase Orders.
• Locations the campaign is for; track all campaigns for a location or region.
• Campaign performance. Products and services promoted.
• Track all the source codes used in each campaign; track the campaigns that use each source code.
• URL's used in a campaign; track all the campaigns that promote visits to a specific web page.
• Leads resulting from each campaign.
• Lists used in each campaign.
• Each contact reached by a campaign.

Lead Management
Industrialize the sales-to-lead process and gain insight into lead progression at every stage of the buying cycle. MarketingPilot provides powerful easy-to-use sales lead capture, lead tracking, lead distribution, lead nurturing, lead scoring, lead routing and lead qualification. MarketingPilot LMO lead management software improves the ROI of marketing campaigns and sales lead generation campaigns. MarketingPilot Tight integration with SFA, CRM and Campaign Management provides unprecedented efficiency and value.

Integrated CRM
MarketingPilot CRM is used by companies and agencies around the world to help grow revenues, increase client satisfaction, save time and reduce expenses. With MarketingPilot your staff will spend more time working with clients and prospects and less time on administration. Reps love MarketingPilot's simple, intuitive and easy to use interface and integration with LinkedIn and Facebook.