Marketing Resource/Enterprise Marketing Management are the system-based management of the entire marketing function whereby marketing effectiveness and efficiency are optimized. Marketing Resource/Enterprise Marketing Management consists of end-to-end integrated marketing processes and metrics as well as workflow and marketing information management software management software to support marketing processes. Organizations and staff must have the right skills and culture to adopt this capability.

Look no Further
MarketingPilot has all the features you need. MarketingPilot is the most popular and widely used marketing resource/enterprise marketing management software in the world. Gartner calls MarketingPilot the dominant mid-market provider of marketing software. The reasons are simple: MarketingPilot marketing software is the most complete, advanced, powerful, integrated and easy to use Marketing Resource Management//Enterprise Marketing software available.

Difference Makers
What makes MarketingPilot Marketing Resource/Enterprise Marketing Management software different:

• Collaborative project management
• Powerful integrated search
• Integrated digital asset management with native markup and approval
• Customizable user interface
• Microsoft Office and Adobe Acrobat integration
• Event management with optional web registration
• Media buying/planning
• Multi-currency support
• Available on demand or licensed (installed on your own server)
• Easy deployment; fast startup

Why Use MarketingPilot?
The bottom line is that MarketingPilot saves time, reduces costs and improves results. Here's how:

• Grow Revenues and Profits: Use MarketingPilot to effectively identify the most profitable activities, accelerate time-to-market, enhance brand value, and increase top-line revenue.
• Manage Strategically: The improved visibility and control you get from MarketingPilot helps you use resources more effectively and strategically. MarketingPilot provides immediate insight into and control over progress, milestone achievements, dependencies, spending, and variances.
• Improve Communications: Document and communicate about projects using a variety of tools, including automatic notification, and powerful project management functions.
• Improve Accountability: Meet the accountability demands of senior management quickly and easily.
• Maintain Your Organization's Marketing and Operational Approach: MarketingPilot can easily be customized to meet organizational needs, without programming.
• Leverage Technology Investments
  MarketingPilot can be easily integrated with existing office, mail order catalog, CRM, order entry, Sales force automation and personal productivity applications.
• Spend Effectively
  Use MarketingPilot to purchase materials and services faster, more accurately and with fewer resources, and at reduced cost. Manage vendors and suppliers more effectively.
• Execute Efficiently: Stop "reinventing the wheel" for every new project. With MarketingPilot the process is built-in. Project follow a consistent step-by-step approach, tailored to your organization's needs.
• Reduce Time-to-Market: MarketingPilot saves time by streamlining the complex, lengthy processes associated with project planning, purchasing, approvals, and execution.
• Achieve Fast Results: MarketingPilot is simple to install and customize. Get an immediate impact on productivity, expenses and response.
• Improve "Accuracy": Develop better marketing plans. MarketingPilot provides built-in tools to help get the most out of marketing campaigns.
• Measure Results: Use MarketingPilot to monitor and compare performance of all marketing campaigns, regardless of medium.
• Safeguard Important Information: Extremely sensitive information is secure. Control who gets access to sensitive and valuable data.
• Raise Your Stature within the Organization: MarketingPilot enables you to track the contributions and efforts that the marketing team is making towards achieving the organization's objectives.
• Justify Marketing Expenditures
  MarketingPilot tracks results and ROMI (return on marketing investment).
• Financial Transparency
  Improve control and visibility into spending and marketing finances.