MarketingPilot is a state-of-the-art Integrated Marketing Management (IMM) system that provides an integrated suite of marketing tools that enable marketers to improve the performance of their marketing activities as well as the efficiency of their operations. Integrated Marketing Management systems integrate and automate marketing execution, operational and analytical processes in a closed-loop process from idea or concept to evaluation.

Integrated Marketing Management takes Marketing Resource Management (MRM) to the next level, extending the system-based management of the operational aspects of marketing to include the execution of marketing campaigns.

Difference Makers
What makes MarketingPilot Integrated Marketing Management software different:

• Powerful yet easy to use
• MarketingPilot is easy to deploy and quick to startup - IMM doesn't have to take a long time to implement
• Highly flexible and customizable
• Scalable and robust
• Available via the Internet cloud or on your own server.

Marketing/Campaign Automation Features
MarketingPilot provides powerful tools to execute and deliver marketing campaigns:

• Email Marketing
• Behavioral Targeting
• Ad/Media Buying
• Campaign Management
• Campaign Automation
• Lead Scoring & Lead Distribution
• Landing Pages
• Auto-responders
• Marketing Performance Measurement

Marketing Resource Management Features

• Collaborative project management
• Scheduling
• Expense management and budgeting
• Integrated markup and approval
  
• Digital asset management
• Brand and Product management
• Event management
• Social Media
• Marketing Database
• Campaign Management
• Analytics