MarketingPilot provides a comprehensive system for Internet marketers to manage all their online marketing activities including:
- Search, social, banner, email campaign management
- online media buying and planning
- 3rd party tracking
- Behavioral targeting
- Email marketing
- Codeless Landing Pages
- Lead management
- Production and workflow management tools to manage the creation and maintenance of web sites, email messages, banner advertisements and landing pages.
- Integrated results tracking and analysis tools.
Campaign Management
- Provides a central dashboard for all internet marketing campaigns.
- Plan and manage campaigns and programs for clients, products, locations, channels, brands, etc.
- Create templates to ensure a consistent approach using best-practices.
- Roll-up campaigns into programs.
- Provides a consistent and flexible approach.
- Set budgets; track planned and actual costs.
- Track vendors, web sites, lists, keywords and ads used.
- Provides integrated document management that enables users to attach all related documentation including emails, faxes, mockups, PDF's, etc.
- Track time spend by staff.
- Track results.
Social Media
Social Media is like hand-to-hand combat. Success takes a lot of trial and error, skill and effort. MarketingPilot provides a range of tools to help you manage your agency's Social Media activities, both internal and for clients. MarketingPilot makes it easy to set objectives, identify performance metrics, assign tasks and execute Social Media Campaigns. |
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Banner Advertising
- Track all banner advertising in a central database.
- Create banner advertising campaigns and plans.
- Track which ads was used.
- Track result such as impressions, click-through's, cost per click and actions.
- Track web sites where banner ads run.
- Track orders.
- Track invoices.
- Manage budgets versus actual spending.
- Create jobs to manage banner ad creation.
- Archive creative for reuse and analysis.
- Track time spend by staff.
Search Engine Marketing
- Track all search engine marketing activities in a central database.
- Create plans and campaigns.
- Track results such as impressions, click-through's etc.
- Track web sites where ads run.
- Track orders.
- Track invoices.
- Manage budgets versus actual spending.
- Create workflow to manage the process.
- Track time spend by staff
Email Marketing
- Track all email marketing activities in a central database.
- Create email marketing campaigns.
- Track results such as opens, registrations, click-through's etc..
- Track lists used.
- Track time spend by staff.
- Track orders.
- Track invoices.
- Manage budgets versus actual spending.
- Create workflow to manage the email creation process and campaign execution.
Lead Management
MarketingPilot powerful set of easy to use tools for B-B and B-C direct marketers to track and manage sales leads from their generation to conversion into sales and long-term relationships. MarketingPilot's Lead Management functions measure and improve the efficiency of the marketing and sales efforts. |
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Behavioral Tracking
MarketingPilot tracks online behavior in a unobtrusive manner and provides a number of features to protect the confidentiality of the information that is gathered
from misuse.
Turn on behavioral tracking and MarketingPilot takes care of the rest automatically. When a visitor performs a traceable activity such as visiting a web page, clicking on a link in an email message, downloading a file, etc. MarketingPilot collects the information about the visitor's activity. Tracking is performed for both anonymous and 'known' visitors; if an anonymous visitor is subsequently identified, the visitor's history is linked to the known visitor. A single visitor can be tracked regardless of the different devices they use including computers, tablets and smart phones.
Web Site Creation and Management
- Track all activities related to web site creation and maintenance in a central database.
- Track results such as opens, registrations, click-through's etc.
- Track time spend by staff.
- Track orders.
- Track invoices.
- Manage budgets versus actual spending.
- Create workflow to manage the creation and maintenance process.
Internet Landing Page Creation and Management
- Track all landing pages in a central database.
- Track results such as visits, page-views, registrations, click-through's etc.
- Track time spend by staff.
- Track orders.
- Track invoices.
- Manage budgets versus actual spending.
- Create workflow to manage the landing page creation and maintenance process.
Marketing Automation
MarketingPilot provides an integrated suite of tools that enables users to manage, optimize and automate interactions with their prospects and customers. MarketingPilot enables users to engage each customer and prospect in a cross-channel dialog that builds upon past and current behavior and interactions. |
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