It Starts with Marketing Resource Management (MRM) Marketing Resource Management is the system-based management of the entire marketing function whereby marketing effectiveness and efficiency are optimized. Marketing Resource Management consists of end-to-end integrated marketing processes and productivity metrics as well as workflow and marketing information management software to support marketing processes.
Look no Further MarketingPilot has all the features you need to maximize the productivity of your marketing team. MarketingPilot is the most popular and widely used marketing resource management software in the world. Gartner calls MarketingPilot the dominant mid-market provider of marketing resource management software. The reasons are simple: MarketingPilot marketing software is the most complete, advanced, powerful, integrated and easy to use Marketing Resource Management software available.
Difference Makers What makes MarketingPilot Marketing Resource Management software different:
Affordable
Easy to use
Customizable and configurable user interface
Collaborative project management
Scheduling
Powerful integrated search
Fully integrated expense/spend management
Powerful budgeting
Integrated markup and approval
Easy deployment; fast startup
Multi-currency support
Available via the Internet Cloud or on your own server
Integrated Marketing Management MarketingPilot goes beyond Marketing Resource Management to offer a full complement of integrated marketing management tools.
Integrated Digital Asset Management
Brand and Product management
Event management and online registration
Advertising/Media Buying/Media planning
Social Media
Marketing Performance Measurement
CRM
Marketing Database
Campaign Management
Marketing Automation MarketingPilot also provides powerful tools to execute and deliver marketing campaigns:
Campaign Automation
Lead Scoring
Lead Distribution
Landing Pages
Auto-responders
Why choose a MRM system when you can have all of the integrated marketing management and marketing automation features you need in a single integrated marketing management system?
