Media Buying and Planning using MarketingPilot integrated marketing software Software

Integrated Media Buying and Planning

MarketingPilot provides the most comprehensive and robust set of software tools available in an integrated marketing management product to automate the media buying and planning process.

Benefits
MarketingPilot Media Buying and Planning software streamlines processes and saves time and helps teams work together. MarketingPilot eliminates the inefficiencies caused by paper and spreadsheet-based media buying and planning approaches. MarketingPilot seamlessly integrates media buying with planning, traffic, creative production and accounting/finance. With MarketingPilot software the information users need is available right on screen and is updated immediately; there is no transferring or rekeying information:

Reduce costs
Save time
Move faster
Reduce errors
Stop rekeying the same information again and again
Find new opportunities
Eliminate spreadsheets

Find out More. Go to the Media Buying and Planning Home Page

Difference Makers
Simply put there is no other media buying and planning software available that can truly rival MarketingPilot's full and complete set of tools to manage the media buying and planning function.

Handles all media types in a single integrated system - print, outdoor, online, broadcast, etc.
Minimizes data entry by carrying information forward into MarketingPilot's integrated financial management and accounting functions.
Broadcast Verification option for radio and TV commercials.
ASIMO option provides asset management, booking and inventory management features.
Powerful analytics track information by GL code, expense account, market, segment, promotion, campaign, program, job, product, and channel.
Split and report costs products, locations, channels, etc.
Integrated ad database.
Integrated digital asset management.
Browser-based; works equally well on PCs and Macs.