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Product and Brand Management

MarketingPilot helps product marketers build marketing plans, create deliverables, and launch products. Use MarketingPilot to manage tasks, activities, projects, expenses, schedules, track market share, media usage, campaign effectiveness, and to track ROI from marketing campaigns, advertisements and expenditures.

Product, Product Line and Brand Dashboards
MarketingPilot provides a product-centric and brand-centric view of all marketing activities. Every task, project, expense, campaign, deliverable, digital asset - you name it - is linked to the product, product line, and brand it belongs to. Every product, product line and brand has a dashboard page providing up-to-date information about every associated project, campaign, or task. With a few clicks, product managers and brand managers can keep tabs on project status, and the effectiveness of every project.

MarketingPilot Helps Improve Communications
Product management and brand management often acts as the key intermediary between development and marketing. MarketingPilot makes it easy to manage the information and requests flowing between marketing and product management, and to ensure that nothing falls between the gaps.

Integrated Marketing Management Features

- Alerts
- Analytics/Performance Measurement
- Approvals
- Budgets
- Campaign Management
- Collateral Management
- Contract Management
- CRM
- Digital Asset/Document Management
- Editions

- Email Marketing
- Enterprise Edition
- Estimates
- Event Management
- Expense Management
- Financial Management
- Integrated Marketing Management
- Internet/Online Marketing
- Inventory Management
- Lead Management

- List Management
- Marketing Automation
- Marketing Database
- Marketing Plans
- Marketing Resource Management
- Media Buying and Planning
- Multi-currency
- Purchasing
- Print Production
- Project Management

- Reports
- Revenue Performance Management
- Scheduling
- Social Media
- Strategic Planning
- Supply Chain/Vendor Management
- Time Slips
- Trade Shows
- Web Portal

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Frequently Visited

Email Marketing
Lead Management
Marketing Automation