MarketingPilot provides a comprehensive system for social media marketers to manage all their social media marketing activities including:
- Social media buying and planning
- 3rd party tracking
- campaign management
- campaign automation
- Behavioral targeting
- Email marketing
- Codeless Landing Pages
- Lead management
- Production and workflow management tools to manage the interactions with customers and prospects.
- Integrated results tracking and analysis tools.
Campaign Management
- Provides a central dashboard for all social media campaigns.
- Plan and manage campaigns and programs for clients, products, locations, channels, brands, etc.
- Create templates to ensure a consistent approach using best-practices.
- Roll-up campaigns into programs.
- Provides a consistent and flexible approach.
- Set budgets; track planned and actual costs.
- Track vendors, social media sites, lists, keywords and ads used.
- Track results.
Lead Management
MarketingPilot powerful set of easy to use tools for B-B and B-C direct marketers to track and manage social leads from their generation to conversion into sales and long-term relationships. MarketingPilot's Lead Management functions measure and improve the efficiency of the marketing and sales efforts. |
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Social Advertising
- Track all social media advertising in a central database.
- Create social media media campaigns and plans.
- Track which ads was used.
- Track result such as impressions, click-through's, cost per click and actions.
- Track web sites where ads run.
- Track orders.
- Track invoices.
- Manage budgets versus actual spending.
- Create jobs to manage ad creation.
- Archive creative for reuse and analysis.
- Track time spend by staff.
Email Marketing
MarketingPilot provides an integrated environment that makes it easy to integrate email marketing channels with social media marketing:
- Capture follower, fan and subscriber contact information in an integrated marketing database
- Quickly compose and send messages to followers, fans and subscribers via email.
- Create automated email marketing campaigns.
- Track results such as opens, registrations, click-through's etc..
- Create and track lists.
- Track time spend by staff.
- Create workflow to manage the email creation process and campaign execution.
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Behavioral Tracking
MarketingPilot tracks online behavior in a unobtrusive manner and provides a number of features to protect the confidentiality of the information that is gathered
from misuse.
Turn on behavioral tracking and MarketingPilot takes care of the rest automatically. When a fan, follower or subscriber performs a traceable activity such as visiting a web page, clicking on a link in an post, downloading a file, etc. MarketingPilot collects the information about the visitor's activity. Tracking is performed for both anonymous and 'known' visitors; if an anonymous visitor is subsequently identified, the visitor's history is linked to the known visitor. A single visitor can be tracked regardless of the different devices they use including computers, tablets and smart phones.
Internet Landing Page Creation and Management
- Track all landing pages in a central database.
- Track results such as visits, page-views, registrations, click-through's etc.
- Track time spend by staff.
- Create workflow to manage the landing page creation and maintenance process.
Marketing Automation
MarketingPilot provides an integrated suite of tools that enables users to manage, optimize and automate interactions with their social media contacts. MarketingPilot enables users to engage each contact in a one-to-one dialog that builds upon past and current behavior and interactions. |
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