Every organization's strategic plan is unique. MarketingPilot supports your marketing strategy planning process by helping you create a unique thoroughly-documented marketing plan. Go from planning directly into execution without changing systems or reentering information. MarketingPilot gives the entire marketing organization a clear vision of the organization's marketing plan, goals, strategies, and markets.

MarketingPilot makes planning more effective and less time-consuming. Get instant visibility into all your marketing activities, as well as analysis to determine which ones worked and which didn't. MarketingPilot reveals spending that isn't aligned with your strategies, reduces planning cycle times and time-to-market. With MarketingPilot your marketing tactics, strategies and planning processes are thoroughly integrated into a collaborative environment. You'll spend less time in meetings and, communicate your objectives, strategies and goals effortlessly. MarketingPilot's marketing planning tools include:

1. Situational Analysis. MarketingPilot helps you capture and analyze the external situation including market size, growth rate, competitors, share, buying practices, political, legal, technology, social factors, etc.
2. Market Identification. MarketingPilot helps identify and define markets and all the media outlets that are available to be used to reach prospects and customers. MarketingPilot helps track geographic/psychographic/demographic segmentation, size, and potential growth, for each market or media outlet.
3. Objective Setting. MarketingPilot helps track and set objectives for each campaign and project, ensuring that they are consistent with corporate objectives, realistic, attainable, measurable and specific. Improve the effectiveness of your plans by reviewing the actual results of prior efforts. Compare expectations and actual results. Eliminate the guesswork.
4. Marketing Mix Determination. MarketingPilot makes it easy to determine an appropriate marketing mix by enabling management to develop different scenarios and forecast cost, effort and results. With MarketingPilot you can determine the true ROI from every initiative.
5. Marketing Mix Plan Development. MarketingPilot seamlessly integrates planning and execution; enabling users to move the marketing plan from idea, to concept, to plan, to approval and execution.
6. Marketing Campaign Implementation. With MarketingPilot the elements of the marketing mix can be scheduled realistically (because they interact), arranged logically, and assigned to staff for execution.
7. Control and Evaluation Criteria. MarketingPilot enables you to create performance objectives for each activity.
8. Control and Evaluation Process Implementation. Its easy to drill down and assess performance and to diagnose the cause of discrepancies between forecast and actual results and costs. Gaining an understanding of all of the details makes it possible to identify needs for corrective action, and to execute the necessary corrective steps.

MarketingPilot helps you execute your strategy across the marketing organization, enables development of a sustainable and repeatable marketing approach, gain new insights into customer and market segmentation, and facilitates team work and involvement in the marketing planning process by the entire marketing organization.

Utilize Available Marketing Knowledge to Create Effective Strategic Plans
Increase your responsiveness through better planning and more coordinated execution. Instill discipline and flexibility into the planning process to enable a quick response to changing markets and requirements. Oversee all the details needed to plan and execute complex campaigns and product introductions.