Here's what the analysts and press are saying about MarketingPilot
and marketing information systems. Click on the links to read the entire
article, report or white paper.
| Accenture
|
"Marketers are having trouble connecting with a customer base
that has become more sophisticated, more demanding and increasingly
difficult to reach. In large part, their struggles are due to serious
shortcomings in marketing processes, and technologies.
Marketers are having trouble connecting with a customer base that
has become more sophisticated, more demanding and increasingly difficult
to reach. In large part, their struggles are due to serious shortcomings
in marketing processes, and technologies." Insight
Driven Marketing |
| AMR Consulting
Report |
Corporations spend trillions of dollars every year trying to attract
and retain customers. However, marketing departments constantly
plan promotions, price products and execute campaigns without access
to historical data, common starting points or consistent processes.
To be competitive in the future, companies must bring greater efficiency
to their marketing strategies," Scott says, "marketing
information systems automate processes and provide a more effective
and collaborative environment for marketers." Inefficient
Marketing Costs You More Than You Think |
| BtoB
Magazine |
"With
MarketingPilot software, the SPSS direct response team is better able
to narrow its marketing strategy. Tracking and analyzing campaign
results is also made easier." >> |
| Boardwatch
Magazine |
"MarketingPilot has created a marketing information system
that can help businesses' marketing efforts and enhance CRM processes
already in place." |
| ClickZ |
MarketingPilot voted Best Media
Planning Technology/Product finalist. The ClickZ Marketing Excellence
Awards recognize the technologies and companies that made a positive
difference in the marketing industry, moving the industry
forward by providing brilliant examples of what can be accomplished.
Winners and finalists were nominated and selected by ClickZ readers
and editors in online voting. |
| Computerworld |
"Marketing resource management
software can boost productivity and campaign effectiveness. In a more
budget-conscious era, MRM will let marketing stand up to scrutiny
on ROI so it can gain the funds it needs. " Computerworld |
| DM News |
"As marketers conduct more complicated
programs across larger numbers of channels, they need sophisticated
administrative systems to plan, control and evaluate their efforts.
MarketingPilot is one of the few software packages built specifically
for this task. What's really impressive about MarketingPilot system
is the amount of direct marketing-specific detail that has been included that many
marketing departments should find that the integration and thoroughness
of MarketingPilot make their jobs easier and ultimately contribute
to better results." DM News |
| Frost and Sullivan |
"MarketingPilot is a hot company to watch. Marketing information systems are
hot, and it's no wonder why: marketers are under tremendous pressure
to increase productivity and results." |
| Gartner
Group |
"The dominant mid-market provider" of marketing software.
"The mid-range market leader. Midsize organizations with less than 50 users should consider
MarketingPilot."
"Marketing organizations are charged with developing a vision
of the marketplace, identifying marketing challenges and opportunities,
and developing strategies and tactics to enhance the enterprise's
competitive position. However, as markets have become more fragmented,
the marketing function has increasingly become consumed with its
day-to-day operations. Marketing departments spend too much time
on uncoordinated, tactical execution of programs with little automation
or knowledge management.
Higher productivity means that marketers can shift from lesser
value activities to in-depth analysis, strategic thinking, creative
efforts or other high-value, business and brand building activities. |
| Inside Direct
Mail |
"A Digital Asset Management system
could benefit almost any type of company that is involved in marketing
and communications. And here's an even more exciting proposition:
companies like MarketingPilot are creating content management systems
that hook up digital assets to response analysis so you can view campaigns
by creative approach and performance at the same time." |
| Information
Week |
"Now more than ever, marketing operations
management could be key to your company's success. Luckily for today's
marketing executives, who are under pressure to demonstrate the impact
their departments have, software that addresses these concerns is
available. MarketingPilot provides low-cost, rapid-implementation
marketing resource management." |
| Media |
"Marketers are placing increase focus
than ever before on ROI, metrics, and measurement. MarketingPilot
aims to improve ROI." >>
|
| TechEvaluation.com |
"With information being disseminated
and gathered from many diverse sources, a unified marketing platform
could be an instrumental to improve enterprises' demand and revenue
management strategies." |
