Powerful new marketing database features
Evanston, ILL. Today MarketingPilot Software LLC announced the availability of MarketingPilot Release 7.5. Release 7.5 adds powerful marketing database features to the MarketingPilot marketing information system.

Most organizations already have customer management systems designed to support sales or custom service. Designed for sales, contact management and order processing, these databases rarely provide the functions needed by marketers. Until recently the only way to get a marketing database was to build one from scratch using internal resources or to hire an outside firm to build it. Building a marketing database from scratch is complex, time consuming and expensive.

The Solution
MarketingPilot Release 7.5 enables users to gain efficiency in their marketing programs and ensure that their marketing programs are effective. MarketingPilot includes a powerful, intuitive, easy to use and fully integrated marketing database. With MarketingPilot it’s easy to have a marketing database where users can store and access all prospect, lead, and customer information in a single centralized, easily accessible system - without spending a lot of time and money.

Using MarketingPilot’s marketing database users can learn more about customers, make better marketing decisions and close the marketing loop. With MarketingPilot, users can:

• Consolidate customer and prospect lists and information into one centralized repository containing:
• Contact details such as name, address, etc.
• Transactions: Track all customer responses, interactions, orders, contracts, etc.
• Third party data: demographic, psychographics, lifestyle, etc.
• Modeling data: scores, deciles, RFM, purchasing propensities, etc.
• Obtain clean, updated, and accurate information about customers and prospects.
• Query, analyze and define targeted customer segments.
• Run counts and generate contact lists for direct mail, telemarketing, and email campaign execution.
• Create and store all campaign information in one place including cost, budget, creative, offer, etc.
• Analyze results: revenue, sales, orders, products purchased, open rates, click-throughs, cost per lead, and cost per order, Media Efficiency Rate, ROI and more.
• Build and nurture qualified prospect lists that you can use again and again.

Designed for Business and Consumer Marketers
Recognizing that business and consumer marketers have different marketing database needs, MarketingPilot’s integrated database can be configured to support both approaches. So, whether you aggregate information by company or enterprise or by household, MarketingPilot can help improve targeting and campaign results.

About the MarketingPilot System
MarketingPilot is the first and only integrated marketing information system for managing the whole marketing process. Designed by marketers for marketers, MarketingPilot enables marketing teams to improve productivity, reduce costs, and track and improve results.

About MarketingPilot LLC
Founded in 2001, MarketingPilot Software LLC is dedicated to fostering marketing best practices by bringing the entire universe of marketing data into one application for complete control and comprehensive analysis. The company’s software is used by corporate marketing teams, financial services customers, major hotels, mail houses and others to maximize the effectiveness of marketing initiatives.