Evanston, ILL. December 16, 2005. Today MarketingPilot Software LLC announced the availability of MarketingPilot Release 8 for Windows. Release 8 adds:

• new marketing database features
• new expense estimating features
• contact and vendor management enhancements
• project management enhancements
• media buying enhancements for classified advertisements
• equipment management enhancements
• multi-company support

Major Marketing Database Enhancements
MarketingPilot Release 8 enables users to gain efficiency in their database marketing programs and ensure that their database marketing programs are effective. MarketingPilot Release 8 includes a powerful and fully integrated marketing database. MarketingPilot provides users with a marketing database all prospect, lead, and customer information can be stored in a single centralized, easily accessible system.

Using MarketingPilot’s marketing database users can learn more about customers, make better marketing decisions and close the marketing loop. With MarketingPilot, users can:

• Consolidate customer and prospect lists and information into one centralized repository containing:
• Contact details such as name, address, etc.
• Transactions: Track all customer responses, interactions, orders, contracts, etc.
• Third party data: demographic, psychographics, lifestyle, etc.
• Modeling data: scores, deciles, RFM, purchasing propensities, etc.
• Obtain clean, updated, and accurate information about customers and prospects.
• Query, analyze and define targeted customer segments.
• Run counts and generate contact lists for direct mail, telemarketing, and email campaign execution.
• Create and store all campaign information in one place including cost, budget, creative, offer, etc.
• Analyze results: revenue, sales, orders, products purchased, open rates, click-throughs, cost per lead, and cost per order, Media Efficiency Rate, ROI and more.
• Build and nurture qualified prospect lists that you can use again and again.

MarketingPilot’s marketing database provides aggregation of information by company and enterprise or by household to meet the needs of business-to-business and business-to-consumer marketers.

Expense Estimates and Projections
Release R8 enables users to create detailed expense projections and estimates. With Release 8 users can:

• Create detailed cost projections and estimates.
• Compare projections with budgets.
• Compare projections with actual expenses.
• Convert projected expenses into purchase orders with a single click.

With Release 8 users have complete financial control from estimate, to requesting quotes, to purchasing, to expense reconciliation and finally, payment. With MarketingPilot expense estimating is fully integrated into the marketing process.

About the MarketingPilot System
MarketingPilot is the first and only integrated marketing information system for managing the whole marketing process. Designed by marketers for marketers, MarketingPilot enables marketing teams to improve productivity, reduce costs, and track and improve results.  

About MarketingPilot LLC
Founded in 2001, MarketingPilot Software LLC is dedicated to fostering marketing best practices by bringing the entire universe of marketing data into one application for complete control and comprehensive analysis. The company’s software is used by corporate marketing teams, financial services customers, major hotels, mail houses and others to maximize the effectiveness of marketing initiatives.

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