January 20, 2012 - MarketingPilot to Sponsor Beyond the Creative 2 Event - Chicago April 24-25, 2012
Today MarketingPilot Software LLC announced that it will sponsor the Beyond the Creative 2 Event scheduled for April 24-25 in Chicago. The event, sponsored by Cella Consulting features a mix of presentation sessions, roundtable discussions and vendor presentations. Presentations will address client service,
creative quality, technology strategy and talent management—each common aspects of creative leaders’ annual goals. In these sessions, three former creative leaders will guide attendees through:

• Elevating Creative Services Through Account Management
• Facilitating Creative Success Through Creative Briefs
  
• Using Technology to Enable the Workflow Process & Reporting
• Transitioning Individual Contributors to Leaders & Managers

In addition to hearing best practices and advice from Cella, attendees will also benefit from sharing and learning from each other. Rounding out the podium presentations are roundtables and vendor presentations that either compliment the days’ topics or address topics we know to be keeping creative leaders up at night. The event will be held at the Gleacher Center, which houses the part-time MBA programs of top-ranked Chicago Booth, was designed as a world-class facility for learning and intellectual dialogue. Steps from the Magnificent Mile, Gleacher Center is close to shopping, museums, dining, and recreation.

About Cella
Cella is a management consultancy focused on optimizing the business side of creative. We provide practical and accessible consulting, coaching and training specifically for in-house creative organizations. Find more information on both at www.cellaconsulting.com/CreativeExecsNetwork or contact Laura Berry at 301.280.0313, ext. 3.