August 24, 2011 - Introducing MarketingPilot Release 12 Today MarketingPilot Software LLC announced MarketingPilot Release 12 (R12). - a significant new release that demonstrates MarketingPilot's vision, product leadership and commitment to innovation in integrated marketing management and marketing automation. R12 is a major release that includes these new features:
User Interface/System-Wide Enhancements R12 runs faster than ever and has a redesigned user interfaced optimized for today's high resolution and large size displays:
Campaign Management
Campaign Automation
Advanced Campaign Analytics and Performance Monitoring
Behavioral Targeting and Tracking
3rd Party Tracking
Media Buying
Integration with Strata Media Buying System
Integration with Broadcast Verification Services
Media plan enhancements for digital media including 3rd Party Tracking.
Marketing Resource Management
Improvements to workflow and powerful new task reassignment functions
Enhancements to Program management
Enhancements to routing and approvals including new and improved Silverlight technology-based mark up tools
Improved support for Flash mark up
Enhancements to approval scheduling
Enhancements to Brand Management and Financial Management provide additional tools to allocate and split cost across brands
Financial
Enhancements to financial transactions that provide better support for digital media spend management
New AR and AP functions for withholding taxes and payment credits; new tax reconciliation functions
Usability enhancements to bank reconciliation
New tax reports
Administration A new 64-bit upgrade utility is now available for self-hosted Sites.
Your Server or the Cloud MarketingPilot is available via the Internet 'Cloud' or can be installed on an in-house server.
Pricing Contact MarketingPilot’s sales team for a price quote.
Availability This new release is available now for new and existing customers. Users should go to the Support Download Center.
