August 24, 2011 - Introducing the Akela Marketing Cloud Service
Today MarketingPilot announced the Akela Marketing Cloud service. In development for more than a year the Akela Marketing Cloud Service is a multi-tenant cloud-based service that is tightly integrated with the MarketingPilot Integrated Marketing Management and MarketingPilot Agency Management systems via web services. Akela provides advanced digital marketing services and a repository for digital interaction data.
Today’s marketers are increasingly using addressable digital channels to interact and engage customers and prospects; leveraging campaign automation technologies, ‘best next offer’ and behavioral targeting across digital channels. Maximizing the ROI from these channels requires a significant investment in technology and infrastructure for processing and storing ever increasing amounts of information about consumers, their interests and buying behaviors. MarketingPilot’s Akela Marketing Cloud takes all complexity of implementing and integrating the technologies out of the picture and enables Marketers to focus on their core duty – creating superior products and engaging clients and prospects in dialogs about their value, benefits and advantages. Together MarketingPilot and Akela provide:
In short, a complete cloud-based, integrated digital marketing management solution.
Pricing
Contact MarketingPilot’s sales team for a price quote.
Availability
This new release is available now for new and existing customers. Users should go to the Support Download Center to check upgrade availability.
